In this episode of Chaos to Conversions, Melanie dives into the importance of setting realistic expectations for product launches. She emphasizes that many entrepreneurs feel disappointed after launches not because of poor performance, but due to misaligned expectations. By grounding expectations in data and personal experience rather than comparison, online business owners can better assess their launch results. Melanie also provides benchmarks for what are normal conversion rates and encourages listeners to reflect on their launch strategies and metrics to improve future outcomes. ________________________________________ CONNECT WITH MELANIE: <a href='https://duxburydigital.co/'>www.duxburydigital.co</a> <a href='https://www.instagram.com/duxburydigital'>www.instagram.com/duxburydigital</a> CONNECT WITH BRANDA: <a href='https://www.therelevantcollective.com/'>www.therelevantcollective.com</a> <a href='https://www.instagram.com/therelevantcollective'>www.instagram.com/therelevantcollective</a>

In this episode of Chaos to Conversions, Melanie dives into the importance of setting realistic expectations for product launches. She emphasizes that many entrepreneurs feel disappointed after launches not because of poor performance, but due to misaligned expectations. By grounding expectations in data and personal experience rather than comparison, online business owners can better assess their launch results. Melanie also provides benchmarks for what are normal conversion rates and encourages listeners to reflect on their launch strategies and metrics to improve future outcomes. ________________________________________ CONNECT WITH MELANIE: www.duxburydigital.co www.instagram.com/duxburydigital CONNECT WITH BRANDA: www.therelevantcollective.com www.instagram.com/therelevantcollective

In this episode of Chaos to Conversions, Melanie dives into the importance of setting realistic expectations for product launches. She emphasizes that many entrepreneurs feel disappointed after launches not because of poor performance, but due to misaligned expectations. By grounding expectations in data and personal experience rather than comparison, online business owners can better assess their launch results. Melanie also provides benchmarks for what are normal conversion rates and encourages listeners to reflect on their launch strategies and metrics to improve future outcomes. ________________________________________ CONNECT WITH MELANIE: <a href="https://duxburydigital.co/" rel="noopener noreferrer">www.duxburydigital.co</a> <a href="https://www.instagram.com/duxburydigital" rel="noopener noreferrer">www.instagram.com/duxburydigital</a> CONNECT WITH BRANDA: <a href="https://www.therelevantcollective.com/" rel="noopener noreferrer">www.therelevantcollective.com</a> <a href="https://www.instagram.com/therelevantcollective" rel="noopener noreferrer">www.instagram.com/therelevantcollective</a>

Ep 081: The Debrief Question That Changes Everything

Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down.&nbsp; Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit. Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.&nbsp; Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.

Business

Entrepreneurship

Education

How To

Marketing

Why did my launch flop? What do I write in my welcome sequence? Is my sales page copy effective? How do I track my ROI? Is it time to hire? There are a million questions that run through your mind as an online entrepreneur. As time goes on, things may feel like they’re getting harder instead of easier, and you may even have days where you want to burn it all down.  Welcome to Chaos to Conversions, a podcast of practical, no-BS strategies to grow your online business. Here, you’ll gain clarity around the next best steps to take to move your business forward...without working 80 hours a week. From email marketing to KPIs, content planning, SEO, mindset, and more, this podcast will be your new business toolkit. Your hosts, Melanie and Branda, are two entrepreneurs navigating the ups and downs of running a business. Melanie is an online business manager and launch strategist who has helped her clients generate a combined $1 million in revenue. Branda is a copywriter and content strategist who has helped over 50+ small business owners reach their pinch-me goals. They’ve teamed up to bring you actionable tips and strategies, so you can launch your program, make your first hire, tackle all things copywriting, and more.  Tune in each Tuesday to be a part of the honest conversation (and laugh along with them). After listening, follow along on Instagram @duxburydigital and @therelevantcollective.

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Ep 081: The Debrief Question That Changes Everything

Ep 081: The Debrief Question That Changes Everything

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