We had episodes about BPM education on the show before, but this time we speak with someone who is from a different generation than your regular hosts.
And our guest Daniel Matka is building a “Process Academy” to bring process management knowledge to the next generation. And while doing this, he's building modern ways of structuring content that will speak to this audience.

Daniel was a product owner/project manager in the field of process automation at Robert Bosch GmbH. Today, mastering highly complex processes and automating networked business processes are at the center of my vision for a user-friendly workflow suite. This requires, among other things, creativity, which I demonstrate as the managing director of the music label Madstep even outside work hours.

One of Daniel's main goals is to share the knowledge and experiences he has gathered throughout his career with others and support them on their journey.

In this episode of the podcast, we talk about:

• Daniel Matka returns to What’s Your Baseline? to discuss a bold idea: rethinking BPM education so it actually scales beyond workshops and slide decks. Coming from a mechanical engineering background at Bosch, Daniel explains how process automation projects grew from a two-person experiment into a 40-person automation team with real business impact.
• A key trigger for Process Academy was the challenge of educating 15,000 people, not just a handful of BPM experts, without relying on repetitive, trainer-dependent workshops.
• Daniel argues that traditional BPM training doesn’t scale: it’s expensive, inconsistent, and often depends more on the trainer’s skills than on a shared, reliable curriculum. One major pain point: “No one wants to teach BPM fundamentals 100 times.” Experts want to solve real problems, not repeat the same basics over and over.
• Inspired by Duolingo, Daniel and his co-founder Matus envisioned microlearning for BPM—small, daily learning units that fit into real workdays.
• Process Academy is built around skill trees, not linear courses, allowing learners to unlock capabilities step by step based on their role, maturity, and interests. The focus is on T-shaped skills: broad BPM fundamentals for everyone, with deeper specialization paths for modeling, automation, mining, or architecture.
• Daniel emphasizes that learning must be continuous, not event-based: five to ten minutes a day beats a two-day workshop once a year. Gamification isn’t about points—it’s about motivation and momentum, such as streaks, progress visibility, and clear skill progression.
• Process Academy is intentionally set up as a nonprofit to attract top BPM experts who contribute out of conviction, not just commercial interest. “Nonprofit doesn’t mean no money,” Daniel clarifies—it means no cashing out at the expense of the community or inflated license models.
  The long-term vision is a community-endorsed curriculum, where respected practitioners stand behind the content and skill definitions.
• Rather than chasing hypergrowth, Process Academy follows a long-term path, focusing on quality, credibility, and shared ownership by the BPM community.
• Daniel sums it up with a generational perspective: building something that still matters decades from now—not just the next funding round.

Daniel can be found on LinkedIn here: https://www.linkedin.com/in/danielmatka/.

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