In this episode, Chance Johnson, Chief Commercial Officer at Nexxen, joins AdTechGod to discuss how the company is reshaping the advertising landscape through trust, transparency, and innovation. From bridging the gap between buyers and sellers to empowering advertisers with interoperable tools, Chance shares insights on how Nexxen is helping redefine efficiency and collaboration in the ad tech industry.

Takeaways

Chapters

00:00 Chance Johnson joins the AdTechGod Pod and shares his journey to Nexxen.

03:30 Building trust and transparency between buyers and sellers.

06:40 How Nexxen empowers advertisers with interoperable tools.

09:00 Discussing the evolution of the web and convergence in ad tech.

11:30 Adapting to rapid change and leveraging new technology.

14:45 The pros and cons of brands in-housing their ad tech.

17:00 Nexxen’s white-glove service and client success approach.

19:15 The Trade Desk’s “reseller” label and its market impact.

23:10 The rise of outcome-based advertising and smarter KPIs.

24:40 Closing reflections on innovation and the future of ad tech.

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