
Sign up to save your podcasts
Or
On this episode, we'll be discussing how the unconscious side of brands connect with their audience, and how creative marketers can use this information as inspiration for new ad campaigns.
I'm speaking with Daryl Weber, author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. He'll teach us strategies he learned with brands like Nike and Coca Cola, explaining brand building and neuromarketing techniques that embed the brand in consumer memories.
You can find show notes and more information by clicking here: http://bit.ly/1ORa4b8
4.6
7474 ratings
On this episode, we'll be discussing how the unconscious side of brands connect with their audience, and how creative marketers can use this information as inspiration for new ad campaigns.
I'm speaking with Daryl Weber, author of Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. He'll teach us strategies he learned with brands like Nike and Coca Cola, explaining brand building and neuromarketing techniques that embed the brand in consumer memories.
You can find show notes and more information by clicking here: http://bit.ly/1ORa4b8
1,829 Listeners
77,500 Listeners
32,085 Listeners
115 Listeners
26,350 Listeners
43,482 Listeners
111,044 Listeners
55,842 Listeners
10,285 Listeners