Beyond Private Practice

EP 114: Can I Really Run a Coaching Business as a Therapist Without Being Tech-Savvy or Active on Social Media?


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Join the Therapist to Coach Collective: Learn More Episode Summary: In this episode of Beyond Private Practice, Liz Fernandez tackles another common myth that holds therapists back from starting a coaching business: “I’m not tech-savvy, so I can’t coach.” Many therapists are intimidated by the idea of needing advanced tech skills or a strong social media presence to run a successful coaching practice. Liz reassures listeners that this is far from the truth and offers simple, practical steps to get started without feeling overwhelmed.

Liz explains that you only need a few basic tech tools, like Zoom, Google Calendar, and a simple payment system like PayPal or Stripe, to begin working with coaching clients. She shares how many successful coaches grow organically through networking and referrals, rather than relying solely on social media. If social media feels intimidating, Liz encourages listeners to choose just one platform to focus on, whether that’s Instagram, LinkedIn, or even email. This episode is filled with actionable advice to make technology work for you, so you can confidently step into coaching without sacrificing your privacy or feeling like you need to be a tech expert.

If you’re ready to embrace simple tech solutions and discover how to market your services in a way that works for you, this episode will give you the encouragement and practical tools to get started.

Timestamps: 00:01 - Welcome & Free Webinar Invitation 02:16 - Myth Debunked: You Don’t Need to Be Tech Savvy to Coach 04:46 - How Successful Coaches Leverage Simple Tools and Strategies 06:31 - Essential Tech Tools You Can Use for Free 08:16 - Marketing Simplified: Choose One Platform That Works for You 09:30 - Make It Easy for Clients to Find and Book You 10:45 - Invitation to Join the Therapist to Coach Collective 11:50 - Wrap-Up & Preview of Upcoming Episodes in the Series

Key Takeaways:

  • Start Simple with Tech: Basic tools like Zoom, Google Calendar, and PayPal are enough to begin your coaching journey.
  • Choose One Marketing Platform: You don’t have to be on every social media platform; focusing on one is perfectly fine.
  • You Don’t Have to Sacrifice Privacy: Establishing a professional online presence doesn’t mean oversharing your personal life or being constantly online.

Category: Therapist to Coach, Technology in Business, Simple Marketing Strategies, Coaching Myths

Keywords: Therapist to coach, starting simple with tech, social media myths, marketing for therapists, basic tools for coaching, Therapist to Coach Collective, debunking coaching myths

Join Our Email List for Updates, Resources, and Offerings: https://thelizfernandez.com/email

Connect with Liz: Website: https://thelizfernandez.com/ Instagram: @thelizfernandez

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Beyond Private PracticeBy Liz Fernandez, Business Coach for Therapists

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