Marketing is a perplexing topic for lots of entrepreneurs. Today, Dr. David brings on Ron Sheetz to discuss the challenge of communicating the services of your business and driving leads through advertising on radio and television.

Ron has been in the business of marketing for a long time and sees the same mistakes being made over and over again. He coaches people to recognize that it is really hard to move people to action, but it is not so hard to make yourself more referable.

You can find show notes and more information by clicking here: http://bit.ly/2sZGCtH