Episode Title:

Why You’re Not Failing: Moving Through the In-Between Seasons of Business Growth

Work with Liz:

Private Coaching: Learn More & Book a Consultation to Apply Therapist to Coach Collective: Learn More & Join TCC

Episode Summary:

If you’ve been showing up, doing the inner work, investing in your growth, and still feel like things aren’t clicking yet — this episode is for you.

In this soul-nourishing and empowering conversation, Liz Fernandez shares why feeling stuck in your business isn’t a sign of failure — it’s a sacred season of becoming. Whether you're a first-gen entrepreneur, therapist, coach, or healer navigating life and business at the same time, this episode will help you reframe the in-between as growth in progress.

You’ll learn how to stop making lack of results mean something about you, why your 40% is more than enough, and how to shift your identity to align with the next-level version of yourself. Liz breaks down three powerful identity shifts to help you build momentum, feel safe being visible, and stay grounded in your purpose — without falling into burnout or hustle mode.

If you’re craving sustainable business growth and deeper self-trust, this episode is your permission slip to slow down and still rise.

Timestamps:

00:01 – What the in-between season of business really is 02:00 – Why you feel the urge to do more when results aren’t showing 03:45 – The myth of falling behind and why your 40% is enough 06:00 – Client breakthroughs that didn’t come from doing more 08:00 – The first identity shift: embodying the coach who’s already booked out 10:30 – The second identity shift: trust that your work already works 12:00 – The third identity shift: building safety in visibility 14:00 – Why this work is bigger than you 15:00 – How to move through resistance and into expansion 16:00 – How to work with Liz for deeper, personalized support

Episode Highlights:

Redefining Momentum: Liz challenges the idea that growth only looks like external wins and shows how small shifts are powerful proof that things are working. The Three Identity Shifts: Learn how to embody your future self, trust your existing expertise, and build nervous system safety around being visible. Client Wins in the In-Between: From Instagram Lives to simplified offers, Liz shares real client examples that prove growth is always happening — even when it’s quiet. Permission to Do Less: You don’t need to hustle harder. You need to become the version of you who’s ready to hold what you’re calling in.

Category:

Latinas in Business, Identity Work, Personal Growth, First-Gen Entrepreneurs, Mindset Shifts

Keywords:

in-between season of business, identity work, Latina entrepreneur mindset, normalize slow growth, women of color in business, how to get unstuck, first-gen coach, visibility mindset, personal growth in entrepreneurship, imperfect action, mindset shifts

Work With Liz:

Private 1:1 Coaching: Ready to move through this season with support? Private coaching is where strategy meets soul, and you become the version of you who holds the life and business you’re calling in. Now booking for May  Includes: Bi-weekly calls + private voice message support Click here to apply 

Therapist to Coach Collective: Learn More & Join TCC

Join Our Community:

Email Community: Subscribe for updates and exclusive resources Follow Liz on Instagram: @thelizfernandez Website: https://thelizfernandez.com Leave a Review: If this episode spoke to you, share it with a friend or leave a review — it helps more first-gen women find this work.