George is an optimist that believes in the transformative benefits of clean, healthy nutrition. Youmans is the Co-founder of Hiyo, a social tonic that provides a similar stress-relieving, mood-boosting effect that people usually seek from alcohol, but from healthy, functional ingredients instead. Prior to joining Hiyo full-time in January 2021, George spent five years in the food and beverage industry. Previously, he worked for the CPG titan Red Bull specializing in entertainment and music marketing. After recognizing the cognitive dissonance he felt selling such an unhealthy beverage, he moved to SnackNation (now Caroo) where he assisted emerging snack brands in creating go-to-market strategies utilizing data, sampling, and market insights  Connect with Hiyo: https://drinkhiyo.com/ www.instagram.com/drinkhiyo/