Entrepreneurship isn’t just wins—it’s setbacks, pivots, and standing back up when things get tough. In today's episode of the Kreatures of Habit Podcast, Cuts Clothing founder Steven Borrelli shares the unfiltered truth about building a business that lasts.

Steven joins Michael Chernow to break down the highs and lows of entrepreneurship—how to keep going when the setbacks hit, why building culture matters, and the mindset it takes to stay in the game.

Further, Steven opens up about his viral letter to the President, the lessons from turning struggles into growth, and how he’s building a brand that stays true to its values. Whether you’re a founder, entrepreneur, or just chasing your next big move, this conversation will hit home.

TIMESTAMPS:

1:30 Will Cuts become a billion-dollar brand?

10:26 When dreams turn into nightmares: how to keep moving forward

23:46 Why founders need patience, endurance, and belief in themselves

30:14 Steven’s morning routine

39:17 Building a brand that aligns with your values and creates community

50:19 How an Oura Ring impacted Steven’s sleep, and a sleep ritual that may surprise you

If you enjoyed this episode, don’t forget to subscribe to the show and leave a review—it helps us keep bringing you conversations with the founders, creators, and leaders shaping what’s next.

Michael Chernow is back with his ultimate morning routine playbook—breaking down his fast, no-BS version and his full-blown, peak-performance ritual. After a short break, he’s back to his longer ritual that leaves him feeling unstoppable. From non-negotiable habits to travel-proof morning moves, Michael shows you how to start the day fired up—whether you’ve got 10 minutes or a full hour.

You know that thing where you keep waiting to “feel ready” before you go after what you want? Yeah—Brett Eaton’s here to call you out for that. Author of Uncomfortable Either Way and sought after keynote speaker, Brett sits down with Michael Chernow to talk about the stuff we all need to hear: what confidence actually is, why pretending to be someone else will eat you alive, and how your phone might be living a better life than you. They even get into how figuring out what makes you miserable might be the fastest way to figure out what makes you happy. 

The two explore:

What even is confidence: Brett's definition

Why authenticity matters more than anything

Finding Happiness: How unhappiness points you toward happiness

Uncomfortable Either Way: The real goal of Brett's book

Brett’s morning routine for a clear head

If you’ve been stuck, stalling, or just feeling meh—this episode is your sign to shake things up. Press play, share it with someone you love (or would love this episode), and we'll see you next week, Kreatures!

TIMESTAMPS:

0:47 What even is confidence

10:50 Why authenticity matters more than anything

28:35 Finding Happiness

36:55 Uncomfortable Either Way

40:59 Brett’s morning routine for a clear head

Michael Chernow breaks down the breakthroughs from his Return to Self men’s retreat—where vulnerability, brotherhood, and deep connection took center stage. The guys showed up ready to do the work, stepping into traditional Native American rites of passage and, for those that felt called, powerful warrior plant medicines. They left with walls down, bonds built, and a whole new level of self-awareness.

Joe Holder—founder of The Ocho System, Nike Master Trainer, and wellness visionary—sits down with Michael Chernow to talk about feeling good for life. From the power of low-intensity workouts to the irreplaceable advice he received from Virgil Abloh, this episode is packed with real talk on movement, mindset, and modern wellness.

Today, the two explore:

• The dangers of fitness extremes and burnout
  

• Why breathwork and somatics matter now more than ever
  

• Men’s wellness and how to start prioritizing it
  

• Easy habits that actually stick
  

• How low-intensity training can completely change how you feel
  

• Workout tips straight from Joe’s own method

Whether you’re a biohacker, weekend warrior, or just trying to move better and feel stronger, Joe drops gems you won’t want to miss. See you next week, Kreatures!

TIMESTAMPS:

1:18 When does fitness influence become unhealthy?

15:39 Benefits of breathwork and somatics

30:46 Prioritizing men’s wellness

40:13 Habits anyone can implement

54:40 The best advice Joe got from Virgil Abloh

1:08:58 Why low-intensity workouts = high-impact results

1:21:00 Inside look at Joe’s personal workout programming

Kreatures of Habit is officially opening the doors to our community — and you can now invest in the brand you’ve helped build from day one. Our crowdfund just launched on StartEngine, and this is your chance to own a piece of the movement.

We’re not looking for traditional VC firms — we’re building with our people. The ones who live the lifestyle, start their mornings with MEAL ONE, and believe in our mission.

Our goal? Be the fastest-growing raise on StartEngine.Our ask? Join us. Be part of something massive.

Ready to go from customer to co-owner? Tap the link below and let’s make history — together.

https://www.startengine.com/offering/kreatures-of-habit

From addiction to entrepreneurship, Johnathan Person’s story is a powerful reminder that rock bottom can be the beginning of something great. As the founder of Aug11, Johnny joins Michael to talk about getting sober, rebuilding his life, and building a purpose-driven apparel brand from the ground up.

He shares the habits that keep him on track (like his signature 5 by 5 routine), what time in jail taught him, and how he’s learned to lead with discipline, intention, and heart.

Today, the two explore:

Johnny’s journey through sobriety, recovery, and resilience

Why skipping workouts doesn’t mean losing momentum

Johnny’s morning and evening rituals: yes, including the 5x5

The vision behind building Aug11

Learning when to delegate and trust your team

If you're into real talk, routines that actually work, and how to stay grounded while chasing big goals—this one's for you. And, if you really loved today’s show, we’d love it if you’d share it with a friend. Until next week, Kreatures–peace!

TIMESTAMPS::

0:55 Johnny’s journey through sobriety, recovery, and resilience

14:54 Why skipping workouts doesn’t mean losing momentum

24:22 Johnny’s morning and evening rituals

32:20 The vision behind building Aug11

38:12 Learning when to delegate and trust your team

47:46 How Kreatures of Habit stands out from Michael’s other ventures

On this Monday Moment, Michael Chernow gets real about keeping your morning routine short, sweet, and stacked with non-negotiables. While a long, luxurious routine might sound ideal, that’s not where he’s at—and maybe not where you are either. He shares the small, repeatable wins that anchor his mornings and set the tone for success, no matter how busy life gets. If you’re ready to feel unstoppable without overcomplicating your AM—this one’s for you. Don’t trip out the gate—start smart, Kreatures.

Steve Martocci has co-founded GroupMe, Splice, Blade, and now SuppCo—so yeah, he knows a thing or two about building businesses. In this episode of the Kreatures of Habit Podcast, Steve sits down with Michael Chernow to chat about what it’s really like to be a multi-time entrepreneur, his biggest failures, and why his latest venture, SuppCo, is aiming to revolutionize the supplement game.

SuppCo is a new tech platform built to help people actually know if their supplements—think omega-3s, NAD+, protein powders, and more—are working, clean, and worth the price tag. It’s all about moving away from blindly popping 20+ pills a day and toward personalized, data-backed wellness.

Michael and Steve also dive deep into the rituals that keep Steve grounded, including nervous system regulation, community, and the daily habits that fuel his high-performance life.

Today, the two explore:

What is Blade: How it's revolutionized NYC travel 

Steve’s biggest entrepreneurial flop and what he learned

Why Steve created SuppCo: How it’s changing how we think about supplements

The real cost of supplements: The outrageous cost (and confusion) of modern supplementation

Nervous system 101: Why it matters more than you think

Steve’s habits, rituals, and routines: And, of course, his wellness stack

Whether you're a wellness nerd, entrepreneur, or just tired of expensive supplements with zero results, this convo is for you.

TIMESTAMPS:

1:26 What is Blade?

6:28 Steve's biggest entrepreneurial flop

18:50 Why Steve created SuppCo

33:03 The real cost of supplements

46:11 Nervous System 101

55:00 Steve’s habits, rituals, and routines

Let’s be real—most of us won’t be remembered more than three generations from now. Kinda wild, right? In this Monday Moments episode of the Kreatures of Habit podcast, Michael Chernow explores what it will actually take to build a lasting legacy.

We’re talking about the stories that get passed down (and the ones that don’t), why storytelling matters so much, and why it’s worth shaping a life that’s worth remembering. Michael shares the idea that your legacy isn’t just built through big moves—it’s about how you show up every day, the impact you make, and the waves you create along the way.

So if you’ve ever wondered what kind of story your great-grandkids might tell about you—or if they’ll even have one—this episode will get you thinking. Tune in and get inspired to build something that lasts.