Steve Martocci has co-founded GroupMe, Splice, Blade, and now SuppCo—so yeah, he knows a thing or two about building businesses. In this episode of the Kreatures of Habit Podcast, Steve sits down with Michael Chernow to chat about what it’s really like to be a multi-time entrepreneur, his biggest failures, and why his latest venture, SuppCo, is aiming to revolutionize the supplement game.

SuppCo is a new tech platform built to help people actually know if their supplements—think omega-3s, NAD+, protein powders, and more—are working, clean, and worth the price tag. It’s all about moving away from blindly popping 20+ pills a day and toward personalized, data-backed wellness.

Michael and Steve also dive deep into the rituals that keep Steve grounded, including nervous system regulation, community, and the daily habits that fuel his high-performance life.

Today, the two explore:

What is Blade: How it's revolutionized NYC travel 

Steve’s biggest entrepreneurial flop and what he learned

Why Steve created SuppCo: How it’s changing how we think about supplements

The real cost of supplements: The outrageous cost (and confusion) of modern supplementation

Nervous system 101: Why it matters more than you think

Steve’s habits, rituals, and routines: And, of course, his wellness stack

Whether you're a wellness nerd, entrepreneur, or just tired of expensive supplements with zero results, this convo is for you.

TIMESTAMPS:

1:26 What is Blade?

6:28 Steve's biggest entrepreneurial flop

18:50 Why Steve created SuppCo

33:03 The real cost of supplements

46:11 Nervous System 101

55:00 Steve’s habits, rituals, and routines