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Fatties bring out your cheer gear and get ready for an uplifting episode of 2 Fat Guys Talking Flowers! With Fern and Ryan out, Mike has brought in a special guest, Rodi Groot, a powerhouse in the floral world. Rodi, a second-generation Dutch floral expert, shares the fascinating journey of how he and his team launched their new floral company, Groot in Flowers.

From his roots in Amsterdam to his new home in California, Rodi uses memorable sports milestones to narrate his story. He reveals how his mission to connect growers with customers through innovative strategies and exceptional service drives their work. As a proud Californian, Rodi emphasizes the significance of American Grown programs and their impact.

Rodi and Mike recap the recent Fun ’N Sun Conference and explain how this conference is different from most floral industry meet-ups.  

This episode is packed with motivational quotes & insights while highlighting the value of relationships and seizing opportunities. Don't miss it & be sure to join us in Grooting for them by following their journey on social media.

@grootinflowers https://www.instagram.com/grootinflowers/
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