Our guest today is Jim Crimmins, author of 7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence. Jim is a professional persuader and has an impressive background of academic and real-world credentials.

We discuss the principles of persuasion and how small businesses or entrepreneurs can leverage these principles to target behavior changes on par with professional marketing agencies. Persuasion is done best when people persuade themselves. Jim illustrates simple ways to target behavior rather than attitudes in order to establish long-lasting shifts in brand awareness.

You can find show notes and more information by clicking here: http://bit.ly/2dk1l46