Many of our guests on this show remind us just how powerful storytelling can be, in marketing and in life. Today's guest finds stories so important that he left his executive job at Procter & Gamble to pursue the study of them full-time.

Paul Smith is an author, speaker, and coach who specializes in helping businesses integrate better storytelling techniques into their practices. For his new book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale, Paul interviewed salespeople and buyers (including procurement professionals) to find out how great stories impact their work.

You can find show notes and more information by clicking here: http://bit.ly/2f71x6r