The Betting Startups Podcast

Ep. 138: Innovating the 'money in w/ money out' experience w/ Rob Rubio from Fluid


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Ep. 138 features Jesse live from the SBC Summit in Lisbon, joined by Rob Rubio from Fluid, which is a cutting-edge checkout solution powered by machine learning.

 

Hear them discuss:

  • Rob’s journey through the industry, and how his time working for an operator helped him identify the pain point that Fluid is now solving
  • The positive response that Fluid got from the market after launching at ICE earlier this year, and the traction they have experienced since
  • How is improving the "money in, money out" process though intuitive UX combined with data-driven optimization
  • Why Fluid opted to commercialize its platform using a straightforward SaaS pricing model
  • The role of responsible gambling (RG) and KYC within Fluid’s core services
  • Fluid's new seed funding round backed by HappyHour.io, and what this investment means for future growth
  • Lessons from Rob’s past investing experience that have shaped Fluid’s growth
  • What Rob sees for the future of Fluid, including some new verticals he sees opportunity in
  •  

    Catch the video version of this episode here.

     

    Learn more 👇

    ➡️ Fluid website

    ➡️ Rob Rubio on Linkedin

     

    📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

     

    --

    This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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