Evergreen Marketing (formerly CarrotCast)

EP 138: What a Shifting Market Means For Real Estate Investors in 2019


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Are you prepared for the changes up ahead? Investors, are you positioning yourself as the leader in your market? The housing market tends to shift every 8-10 years and we’re already starting to see more change in 2019 than in the last 3-5 years. Last week, we gathered 12 top-earning real estate investors from around the country for a 2-day long live Market Leader Summit to find out what they’re doing to thrive. Here’s what we learned... 03:19 - Where the market is heading? Experts don't predict a crash in 2019, but slower growth is anticipated and high-end markets will start to decline. 09:46 - Trends for real estate agents in 2019. Increasing time on market and more price appreciation, as growth starts to slow down. 11:59 - What about house flipping in 2019? With higher competition, slower closings and selective buyers, house flippers won’t be able to get away with as many mistakes in 2019. If you want to keep closing deals, you’re going to have to tighten up standards and pay attention to the details. Don't underestimate fix-up costs and consider increasing repair expenses to compete in a more competitive market. 21:43 - With new iBuyer programs from Keller Williams and Coldwell Banker homebuyers will other options over real estate agents. I believe this could be a good thing… as long as you’re building credibility and creating content to stand out in your markets. What are you doing in your marketing to position yourself as the only solution for buyers and sellers? 28:00 - What one thing ruins successful real estate investors? Choosing to not get creative with making deals happen. Even with consistent, predictable leads, looking at every deal and trying to fit it into a “box” can cause you to go hungry. Other Investors like Tang Nguyen will be picking up all the leads you passed up. 37:39 - Remember that every successful investor started with zero deals and zero experience. It’s time to get creative. Which method is continuing to grow and prove sustainable over time? The ONLY marketing vehicle that keeps gaining momentum and continues to get better is online. RVM, cold calling, direct mail are all cyclical marketing methods.

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Evergreen Marketing (formerly CarrotCast)By Trevor Mauch, Carlos Zamora

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