Just because you have a brilliant idea for a program, doesn't mean people will actually want to pay for it. Hard Truth. Totally real.

I can tell you that the first time I launched a digital program, I had a list of 5,000 people and thought my life was about to change. It didn't. I sold one $97 program. And I'm not the only one. You can listen to Erica Julson's story here on episode 08 as she shares her story learning how to create an online program people wanted to buy. And we are not the only two!

I hear this often from new clients joining The Leveraged Practice Workshop, or thinking about joining. You see, it's common for us to have a brilliant idea, think we know what people want, create it, and then crickets. Actually I would say most people who try and launch an online program on their own are focused too much on the technology, the platform, and what camera to use then what really matters.

If you find yourself tempted to hire a designer to create pretty slides, or not doing anything because you don't know which software to use to record yourself. JUST STOP. Listen to this episode with one of my clients Nazima where she shares how her first launch went and what she did differently to launch her next program and get almost 4x the enrolments.

Let me know what you think!

Stephanie