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In this creatively charged and business-focused episode of 2 Fat Guys Talking Flowers, we sit down with Kelsey Thompson CFD, AIFD,  a nationally acclaimed floral designer and owner of Bloom in Algona, Iowa. Winner of the prestigious SAF Sylvia Cup in 2022, Kelsey is known for her love of floral design and marketing. Beyond her design skills, Kelsey has a deep passion for education and frequently speaks on her business and floral design expertise.

Kelsey's journey is one of inspiration and resilience. She originally pursued a career in social work, but her love for flowers led her to a career in floristry. She launched her own business at just 24, armed with an 80-page business plan. Kelsey turned to education, testing for AIFD, and exploring the marketing side of floristry. This ultimately led to her online venture, Petals & Profits, where she provides coaching, consulting, and tools to help florists streamline their marketing and operations.

Kelsey’s popular service, Content Club, offers florists social media templates, flyers, holiday checklists, training reminders, and expert advice for building a strong online presence. Tune in to hear her story, her tips for attracting Google reviews, and how she helps florists redefine selling as serving.

(We won’t judge her unique food combinations—but you’ll have to listen in to find out more!)

https://bloomalgona.com/

https://www.petalsandprofits.com/

https://www.instagram.com/petalsandprofits/