In this episode of Beyond Private Practice, I’m sharing why belief and safety are actual business strategies — especially for first-gen therapists who are ready to add coaching to their work but feel like they’re starting from scratch.

You’ll hear a powerful story from Karol G that sparked this episode, and how her journey mirrors so much of what we go through as daughters of immigrants: feeling the dream, losing the dream, and needing someone we trust to help us feel safe enough to try again.

I also share my personal story of building a half-a-million-dollar business with nothing but a stimulus check and a whole lot of belief — even when it was borrowed — and how safety shaped every step of my growth.

This episode is for the therapist who:

• Feels scared to pivot or expand their work

• Thinks they have to “start over” to add coaching

• Worries about visibility, judgment, or doing it wrong

• Needs to feel seen, supported, and safe enough to take the first step

Here’s What You’ll Learn:

• Why belief — even when it’s borrowed — is a valid and powerful strategy

• How emotional safety makes it possible to show up, dream bigger, and take aligned action

• The truth about adding coaching: you’re not starting over, you’re expanding

• A real-life client story of what happens when you let yourself be seen, even imperfectly — and how she booked a consult in less than 24 hours

• Why so many of us feel like we have to crack a code — and how to stop playing the game of trying to prove yourself

If you’re a first-gen therapist who wants to feel safer being seen, excited about what you’re building, and grounded in a business that reflects your story and your values — this episode is your reminder that you're not behind. You're just waiting for the support, belief, and permission to do it your way.

How to Work with Liz:

Private 1:1 Coaching — Now enrolling If you’re ready to build your coaching business with strategy, belief, and safety — I’d love to support you. 👉🏽 Apply here.

Connect on Instagram: @thelizfernandez Explore my offerings: https://thelizfernandez.com Join my email list for weekly coaching insights: https://thelizfernandez.com/email