This is how to make LinkedIn generate more revenue for your business.

In this episode, Shay Rowbottom explains everything from content creation, missed opportunities in video, revenue generation and the LinkedIn secrets to growth on the social media platform that isn't as B2B as you think.

For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast

Video version - https://youtu.be/0J8frpTL8u4

 

Shay Rowbottom started out as a musician trying to make it in the entertainment industry. She dropped out of college at 20 to focus on making art and performing, while holding down a waitressing job.

At the time, she was very naive to business and social media. Looking for an alternative pathway to success, Shay made the best decision that she had at the time, even though it sounds counterproductive... She gave up on her dreams.

Instead of music, Shay began working on video content as a freelancer for a very profitable blog and Facebook page, making money from Google ads. Here, she gained valuable experience and started to hone her newfound craft. She grew her company, gaining clients, learning the science of social media and licensing videos for an expanding group of entrepreneurs.

Today, Shay has founded and sold a start-up, before pivoting completely to LinkedIn and inspiring audiences and other entrepreneurs to optimise every bit of content for the biggest effect.

Shay Rowbottom Marketing is about more than just viral videos on LinkedIn.

Her team offer DIY programmes and online bootcamps to improve your LinkedIn activity, with coaching sessions that will help you transform your business and close more deals. Alternatively, SRM will take more of an agency role and run an entrepreneur's LinkedIn profile for them, which is ideal for busy professionals.

 

For more LinkedInformation or to schedule a call, visit shayrowbottom.com

 

Episode highlights - 

• Why content strategies from many social media platforms are more effective than you think when applied to LinkedIn, even if you think they're too informal in the traditional business world.
• How LinkedIn is a cleaner feed to grow and cultivate meaningful business relationships as well as develop personally, compared to other social media platforms such as Instagram or Facebook.
• What content specifics, styles and treatments work in the newsfeed best when it comes to video on social media.
• What regrets Shay has about turning fully introverted to focus on her business, and how her hard work has paid off to give her more freedom today.
• Why if you're seeking approval from someone about the business decisions you make as an entrepreneur, you should probably cut your relationship with them in order to grow unrestricted. • How you can address your confidence issues and discover your feeling of value that you can provide to help others.
• What benefits LinkedIn offers for organic content with little competition, at levels that are unheard of on other social media platforms. • Why your LinkedIn presence needs to be seen as a constant source for good, adding value to an audience instead of being a grab for instant return on investment.
• What talking about your vulnerabilities and insecurities will do to your engagement and your business, even if you feel it may be to your detriment.
• What will make your LinkedIn Sales Navigator and direct outreach spend more effective, and what is just going to annoy your potential leads and prospects.
• How you can make subtle changes to your social media activity to get the best engagement and business opportunities from your activities.

 

Join Matthew Januszek in conversation with Shay Rowbottom…