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In this 2 Fat Guys Talking Flowers episode, we sit down with Frank Biddle, the fearless founder of FBI Flowers and Tradwinds International. With over 30 years of experience in every corner of the floral industry, Frank has seen it all — from the highs and lows of flower importing and exporting to the adventures of running a successful, global operation.
Frank shares some unforgettable, nail-biting stories from his decades in the business and offers insights into how floral pros can thrive in today’s market. Frank is passionate about supporting florists and farmers as the founder of FBI Flowers, which grows, imports, ships, and exports premium flowers with a focus on quality. In 1997, he launched Tradwinds International to bridge the gap between flower buyers and growers, and today, Tradwinds is connected to over 125 farms worldwide.
We also dive into some fun offbeat topics — like the only thing tougher than picking wax flowers, how to build win-win business relationships, and the best volcano to climb if you're into adventure (hint: it's not just about flowers).
Tune in for an inspiring, insightful, and fun conversation with Frank Biddle — the surfing floral pro who’s been making waves in the floral industry for decades!
By Jet Fresh Flowers5
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Send us a text
In this 2 Fat Guys Talking Flowers episode, we sit down with Frank Biddle, the fearless founder of FBI Flowers and Tradwinds International. With over 30 years of experience in every corner of the floral industry, Frank has seen it all — from the highs and lows of flower importing and exporting to the adventures of running a successful, global operation.
Frank shares some unforgettable, nail-biting stories from his decades in the business and offers insights into how floral pros can thrive in today’s market. Frank is passionate about supporting florists and farmers as the founder of FBI Flowers, which grows, imports, ships, and exports premium flowers with a focus on quality. In 1997, he launched Tradwinds International to bridge the gap between flower buyers and growers, and today, Tradwinds is connected to over 125 farms worldwide.
We also dive into some fun offbeat topics — like the only thing tougher than picking wax flowers, how to build win-win business relationships, and the best volcano to climb if you're into adventure (hint: it's not just about flowers).
Tune in for an inspiring, insightful, and fun conversation with Frank Biddle — the surfing floral pro who’s been making waves in the floral industry for decades!

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