In today's episode, Eric and Jake dive into the world of digital marketing with special guest, Mat Rogers, COO of Lizard SEM. Mat discusses the latest features in Google's digital marketing landscape and how they impact pest control companies. If you want to stay ahead of your competitors and drive engagement, don’t miss this information packed episode. Topics Include: Introduction (0:00) Guest Segment: Mat Rogers (5:43) Current Trends in Digital Marketing (6:24) Importance of Local SEO (8:45) SEO vs. Local SEO Explained (10:06)Keywords and Content Creation (12:57) Enhancing Google Business Profiles (18:15) Creating Keyword-Specific Content (19:07) Challenges for Small Business Owners (24:00) Investing in Marketing for Growth (28:09) Optimizing Historical Data (24:44)AI and Speech Tools in Marketing (35:20) Understanding User Intent in Marketing (37:00)

In today's episode, Eric and Jake dive into the world of digital marketing with special guest, Mat Rogers, COO of Lizard SEM. Mat discusses the latest features in Google's digital marketing landscape and how they impact pest control companies. If you want to stay ahead of your competitors and drive engagement, don’t miss this information packed episode. Topics Include: Introduction (0:00) Guest Segment: Mat Rogers (5:43) Current Trends in Digital Marketing (6:24) Importance of Local SEO (8:45) SEO vs. Local SEO Explained (10:06)Keywords and Content Creation (12:57) Enhancing Google Business Profiles (18:15) Creating Keyword-Specific Content (19:07) Challenges for Small Business Owners (24:00) Investing in Marketing for Growth (28:09) Optimizing Historical Data (24:44)AI and Speech Tools in Marketing (35:20) Understanding User Intent in Marketing (37:00)

In today's episode, Eric and Jake dive into the world of digital marketing with special guest, Mat Rogers, COO of Lizard SEM. Mat discusses the latest features in Google's digital marketing landscape and how they impact pest control companies. If you want to stay ahead of your competitors and drive engagement, don’t miss this information packed episode. Topics Include: Introduction (0:00) Guest Segment: Mat Rogers (5:43) Current Trends in Digital Marketing (6:24) Importance of Local SEO (8:45) SEO vs. Local SEO Explained (10:06)Keywords and Content Creation (12:57) Enhancing Google Business Profiles (18:15) Creating Keyword-Specific Content (19:07) Challenges for Small Business Owners (24:00) Investing in Marketing for Growth (28:09) Optimizing Historical Data (24:44)AI and Speech Tools in Marketing (35:20) Understanding User Intent in Marketing (37:00)

Ep 145: Important Marketing Updates with LSA and Local SEO featuring Mat Rogers with Lizard SEM

The Bug Bux Podcast is your go-to resource for launching, growing, and scaling a successful pest control company. Hosted by Allan Draper, entrepreneur, investor, and founder of multiple high-growth service businesses, the podcast delivers real-world insights and proven strategies for pest control owners ready to level up. Allan brings a unique perspective as someone who has built and led pest control companies from the ground up, scaling from zero to multi-million dollar operations. With a passion for entrepreneurship and a deep love for the pest control industry, he shares not just tactics, but mindset shifts and leadership principles to help owners win in business and life. Each episode features expert guests, in-depth conversations, and powerful solo sessions where Allan breaks down everything from pricing strategies and P&amp;L breakdowns to team building, vendor relationships, and personal development. Whether you’re just starting out or looking to break into the PCT Top 100, the Bug Bux Podcast will help you become a bug money millionaire.

Business

Entrepreneurship

Management

The Bug Bux Podcast is your go-to resource for launching, growing, and scaling a successful pest control company. Hosted by Allan Draper, entrepreneur, investor, and founder of multiple high-growth service businesses, the podcast delivers real-world insights and proven strategies for pest control owners ready to level up. Allan brings a unique perspective as someone who has built and led pest control companies from the ground up, scaling from zero to multi-million dollar operations. With a passion for entrepreneurship and a deep love for the pest control industry, he shares not just tactics, but mindset shifts and leadership principles to help owners win in business and life. Each episode features expert guests, in-depth conversations, and powerful solo sessions where Allan breaks down everything from pricing strategies and P&L breakdowns to team building, vendor relationships, and personal development. Whether you’re just starting out or looking to break into the PCT Top 100, the Bug Bux Podcast will help you become a bug money millionaire.

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Ep 145: Important Marketing Updates with LSA and Local SEO featuring Mat Rogers with Lizard SEM

Ep 145: Important Marketing Updates with LSA and Local SEO featuring Mat Rogers with Lizard SEM

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