In today's episode, Eric and Jake dive into the world of digital marketing with special guest, Mat Rogers, COO of Lizard SEM. Mat discusses the latest features in Google's digital marketing landscape and how they impact pest control companies. If you want to stay ahead of your competitors and drive engagement, don’t miss this information packed episode. Topics Include: Introduction (0:00) Guest Segment: Mat Rogers (5:43) Current Trends in Digital Marketing (6:24) Importance of Local SEO (8:45) SEO vs. Local SEO Explained (10:06)Keywords and Content Creation (12:57) Enhancing Google Business Profiles (18:15) Creating Keyword-Specific Content (19:07) Challenges for Small Business Owners (24:00) Investing in Marketing for Growth (28:09) Optimizing Historical Data (24:44)AI and Speech Tools in Marketing (35:20) Understanding User Intent in Marketing (37:00)

In today's episode, Eric and Jake dive into the world of digital marketing with special guest, Mat Rogers, COO of Lizard SEM. Mat discusses the latest features in Google's digital marketing landscape and how they impact pest control companies. If you want to stay ahead of your competitors and drive engagement, don’t miss this information packed episode. Topics Include: Introduction (0:00) Guest Segment: Mat Rogers (5:43) Current Trends in Digital Marketing (6:24) Importance of Local SEO (8:45) SEO vs. Local SEO Explained (10:06)Keywords and Content Creation (12:57) Enhancing Google Business Profiles (18:15) Creating Keyword-Specific Content (19:07) Challenges for Small Business Owners (24:00) Investing in Marketing for Growth (28:09) Optimizing Historical Data (24:44)AI and Speech Tools in Marketing (35:20) Understanding User Intent in Marketing (37:00)

In today's episode, Eric and Jake dive into the world of digital marketing with special guest, Mat Rogers, COO of Lizard SEM. Mat discusses the latest features in Google's digital marketing landscape and how they impact pest control companies. If you want to stay ahead of your competitors and drive engagement, don’t miss this information packed episode. Topics Include: Introduction (0:00) Guest Segment: Mat Rogers (5:43) Current Trends in Digital Marketing (6:24) Importance of Local SEO (8:45) SEO vs. Local SEO Explained (10:06)Keywords and Content Creation (12:57) Enhancing Google Business Profiles (18:15) Creating Keyword-Specific Content (19:07) Challenges for Small Business Owners (24:00) Investing in Marketing for Growth (28:09) Optimizing Historical Data (24:44)AI and Speech Tools in Marketing (35:20) Understanding User Intent in Marketing (37:00)

Ep 145: Important Marketing Updates with LSA and Local SEO featuring Mat Rogers with Lizard SEM

Bug Bux Podcast is designed to help pest control owners start and rapidly scale their company. The hosts, Eric Bassett and Jake Claus, are experts in the pest industry, and they are committed to providing the best guests and resources to help entrepreneurs. Their goal is to help you become a bug money millionaire. &nbsp; Eric Bassett started out as a door-to-door sales representative in 2008. Then he quickly worked his way into upper management and a sales director role before joining Natura as an owner and Vice President. His areas of expertise are inside sales and customer service training, organizational leadership development, and business strategy. He's also an Associate Certified Entomologist. You can follow his journey on Facebook, LinkedIn, and Instagram @iamericbassett Jake Claus started his journey in the pest control world in 2005, selling door-to-door for brands across Idaho, California, and Texas until he and his wife, Jana, started Natura Pest Control in the Portland, Or/Vancouver, Wa area in 2013. Jake loves the science and service side of pest control, as well as developing innovative ways to grow and expand his business. Personal development and pursuing his vision for his business and family achievements are his number one endeavor. Aside from being the President and Founder of Natura Pest Control, Jake is also an Associate Certified Entomologist, Structural Pest Inspector, and holds licenses in every major category of structural pest control. Jake is also a part-time paid Firefighter/EMT with his local fire department.

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Bug Bux Podcast is designed to help pest control owners start and rapidly scale their company. The hosts, Eric Bassett and Jake Claus, are experts in the pest industry, and they are committed to providing the best guests and resources to help entrepreneurs. Their goal is to help you become a bug money millionaire.   Eric Bassett started out as a door-to-door sales representative in 2008. Then he quickly worked his way into upper management and a sales director role before joining Natura as an owner and Vice President. His areas of expertise are inside sales and customer service training, organizational leadership development, and business strategy. He's also an Associate Certified Entomologist. You can follow his journey on Facebook, LinkedIn, and Instagram @iamericbassett Jake Claus started his journey in the pest control world in 2005, selling door-to-door for brands across Idaho, California, and Texas until he and his wife, Jana, started Natura Pest Control in the Portland, Or/Vancouver, Wa area in 2013. Jake loves the science and service side of pest control, as well as developing innovative ways to grow and expand his business. Personal development and pursuing his vision for his business and family achievements are his number one endeavor. Aside from being the President and Founder of Natura Pest Control, Jake is also an Associate Certified Entomologist, Structural Pest Inspector, and holds licenses in every major category of structural pest control. Jake is also a part-time paid Firefighter/EMT with his local fire department.

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Ep 145: Important Marketing Updates with LSA and Local SEO featuring Mat Rogers with Lizard SEM

Ep 145: Important Marketing Updates with LSA and Local SEO featuring Mat Rogers with Lizard SEM

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