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Brandon Sardi built Poorboy Coffee from a $500 pop-up into a brand with 63,000+ Instagram followers in roughly 12 months—while single-handedly running operations, developing his roasting program, launching online sales, and building his entire brand foundation in San Francisco.In this episode, Brandon breaks down his scrappy approach to growth through authentic storytelling, consistent content, and genuine community building. Instead of polished marketing, he documented his real journey with simple setups, sharing wins and struggles transparently. We dive into his bootstrap mentality (including some creative city regulation workarounds), his systematic content creation process, and how he turned followers into revenue through sponsorships and brand collaborations. If you want practical insights on content strategy that actually converts followers into customers, this episode delivers concrete tactics for building a brand from scratch through social media hustle and authentic connection.

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