Today, we had an incredible conversation with Sarah Weiss, a content marketing strategist who specializes in TikTok. We dove deep into the world of TikTok, and how it's changing the game for entrepreneurs. 

We discussed the importance of showing up authentically on social media, not the "fake authentic" but the real, casual you. Sarah emphasized the power of TikTok as an awareness platform where you can be discovered without paid ads and how it can lead to nurturing relationships on Instagram.

We also discussed content creation and how many entrepreneurs, including myself, struggle with it. Sarah shared her strategy of setting alarms throughout the day to document and share both personal and business moments, which helps in building connections with your audience.

She even shared a secret that about repurposing content and how you can establish yourself as an authority in your niche. 

Whether you're new to TikTok or looking to enhance your content strategy, this episode is packed with actionable tips and insights. Remember, you don't have to have it all figured out from the start. It's all about playing, experimenting, and finding what works for you and your audience.

[00:02:32] Transition to TikTok coaching.

[00:04:02] Building confidence on social media.

[00:07:17] Using different platforms effectively.

[00:12:24] Instagram story strategy.

[00:15:10] TikTok's impact on building relationships.

[00:20:00-00:20:11] Batching content for productivity.

[00:23:03] Repurposing content strategy.

CONNECT WITH SARAH

The Social Media Sales Funnel for Coaches and Service Providers (PRIVATE PODCAST) Everything you need to know about organic marketing starting with TikTok!  

Follow her on IG: @onbrandbysarah

Check out her website: https://go.onbrandbysarah.com/

CONNECT WITH JILLIAN

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