DTC Podcast

Ep 15: Advanced Lead Generation in 2020 (and Server to Server Tracking Tips)

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In this cast we invite longstanding team member Brett to join us. We talk about what's working in lead generation, and the holistic approach to multi-touch marketing you need to make things work in today's environment. We also talk about what Ecommerce entrepreneurs can learn from lead generators and vice versa 

  • What's Working with Lead Gen in 2020  
  • Benefits from Lockdown for Lead Generation  
  • How has Lead Generation Evolved in the last 5 years  
  • Optimium form length (push the info onto the phone)  
  • Multi-touch marketing for lead gen (incorporating SMS + Push)  
  • Lead Generation Ad Content (What Works?)  
  • Which Niches are Popping for Lead Gen?  
  • Automation and aggregation in the Lead Gen space  
  • Telemedicine Client with multiple Touchpoints  
  • Server to Serve Tracking - Benefits, what it enables, how to set it up  
  • Main takeaways: Smarter customers and more automated middlemen

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