Are generators unprofitable in the electrician trade, or are you just not utilizing them effectively? That's what we're here to explore with Joseph Lucani, a generator specialist who's going to change your mind about this profitable niche. Joseph sheds light on how generators are not just installation tools, as many wrongly believe, but relationship tools that can establish long-term service connections with your clients. This episode will teach you all about the benefits of a multi-year maintenance agreement and how it can boost customer loyalty, making clients think twice before shopping elsewhere.

Switching gears, we also delve into the experiences of working with diverse generator brands with Joseph sharing his first-hand experience as a Champion Dealer, and how this venture opened doors into the profitable portable generator niche. Who knew variety could be so fruitful? We'll talk about how offering a variety of services can meet all of your customer's needs, subsequently cutting down on marketing expenses, and enhancing your profitability.

Lastly, we'll discuss the priceless value of customer feedback, both the good and the bad, and how it can be a tool to improve your service and boost your business. So, whether you're a seasoned electrician or a newbie to the trade, this episode is going to flip the script on everything you thought you knew about generators. Tune in now!

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