Before she was The Pitch Queen, Michelle Weinstein spent a decade changing lives one meal at a time but ran almost every aspect of the business. When she decided it was time for a change, she decided to focus only on sales and create The Pitch Queen moniker. Now, she helps business professionals increase their sales through podcasts, social content and high-ticket training. In this episode, she shares key insights to structure your offerings and convert more sales.

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Key Insights

• When going Live on Social Media, find ways to quickly stand out
• Spent a decade helping people change their life one meal at a time
• Realized she loved making pitches and decided to focus on sales
• Outsourced all other duties: payroll, editing, etc.
• Decided she wanted to be known as The Pitch Queen
• Tesla launched an expensive car that most could not afford
• Focus on high-ticket sales with fewer clients, but focus on results
• If you have a large audience, you can focus on lower ticket offers
• If you call a dentist, they are busy and it's hard to get an appointment. An oral surgeon is a specialist and can always make time because it's a higher-priced item
• Make sure your free content is stuff you would consume
• One of her clients, David, saw explosive growth by listening and talking about what their clients wanted to talk about
• Don't talk about your expertise and tech terms, listen and show how you can help them achieve their goals

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Bull's Eye Tips:

Resources:

Success Unfiltered Podcast

Abundant Accountant Podcast

The One Thing by Gary Keller and Jay Papasan

Apparent Failure:

Wireless internet and oil wells taught him to stay in his lane and focus

Most Recommended Book:

Influence by Robert Cialdini

Subtle Words that Sell by Ross Jeffries

Most Recommended Digital/Mobile Resource:

Tesla

Daily Habit:

Workout

Wish I Knew Starting Out:

Focus on what I was good at in the business and outsource the rest, even if you don't think you can afford it

Best Place to Grab a Bite in San Diego:

Puesto

Connect with Michelle:

Website: sellwithoutsleaze.com

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