One of the most pressing challenges faced by PCCs is managing incoming calls from potential customers who fall outside their service areas or require services they do not offer. In today's episode, Eric and Jake welcome Phil Kirkeiner, co-founder and CEO of Baton Leads. Phil shares his unique path from studying music to becoming an accountant, and eventually finding his way into the pest control industry through summer sales. His experiences led him to identify a significant gap in the market: the need for a better referral system for pest control leads.

Topics include:

Introduction (0:00)
Baton referral network innovation (5:05)
Building referral networks locally (6:44)
Customer service and lead generation (10:37)
Customer retention challenges in business (13:16)
Value proposition in business (20:55)
Pest control industry referrals (24:15)
Grit and self-doubt in entrepreneurship (27:41)
Supportive spouses in entrepreneurship (32:51)
Expanding referral platforms (36:20)