The Betting Startups Podcast

Ep. 158: Bringing esports betting to the mainstream w/ Shivam Shorewala from Rimble

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Ep. 158 features Shivam Shorewala from Rimble, a next-generation esports odds and analytics platform powering player props and beyond. This episode was recorded in person at the NEXT Summit New York in March 2025.

 

Hear him discuss:

  • How his early days at SimpleBet sparked the idea for Esports micro markets
  • Why messy esports data forced a pivot to pre-game player props
  • Building a niche product filling the esports betting gap for operators
  • The surprising demand for Counter Strike and expanding to League of Legends
  • How official data deals and computer vision solved their data woes
  • Running a lean, bootstrapped team of seven engineers in San Francisco
  • Why skipping VC funding keeps them focused on product over hype
  • Expanding into cricket and kabaddi for Asian markets
  • Staying in the long tail of niche sports instead of chasing NFL
  • His five-year vision: powering esports and fan engagement with AI

    •  

    Catch the video version of this episode here.

     

    Learn more 👇

    ➡️ Rimble website 

    ➡️ Shivam Shorewala on Linkedin

     

     

    📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

     

    --

    This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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