Industrial designer & entrepreneur, Yves Béhar, grew up in Switzerland on a steady diet of punk and windsurfing. After graduating from ArtCenter in California he moved to the Bay Area and got his professional start designing for The Burdick Group, LUNAR and frog. He founded fuseproject, his industrial design and branding firm, in 1999 and since then has been responsible for groundbreaking contributions to the design landscape across the fields of product design, brand development, business strategy, environments, and social impact. A pioneer of the “design venture” business model, he has also had a hand in redefining the way designers do business, enabling early-stage creative investment in startup projects. His new book, Yves Béhar: Designing Ideas is a comprehensive retrospective of his 20+ year career. 

Images, links and more from Yves Béhar!

Clever is hosted and produced by Amy Devers, with editing by Rich Stroffolino, production assistance from Ilana Nevins and Anouchka Stephan, and music by El Ten Eleven.

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