April 23, 2025

Ep. 162: Using prize-linked savings for parlays w/ Owen Monagan and Oisin Tiernan from Layup

32 minutes

Ep. 162 features Owen Monagan and Oisin Tiernan from Layup, which is a FinTech company providing a gamified savings product that turns interest into free sports picks. This episode was recorded on-site at the NEXT Summit New York in March 2025.

Hear them discuss:

Their journey from building a Fantasy Premier League app together to launching Layup

How growing up with “prize bonds” in Ireland inspired Layup’s concept

Why their product offers a responsible alternative to sports betting and lottery

How Layup converts interest earned into sports picks that resemble parlays

The mechanics of how users can win money without risking any principal

The challenges of navigating state-by-state banking regulations in the U.S.

Why user education and overcoming skepticism are key to their marketing strategy

How early adopters are resonating with the concept of “winning without losing”

Why they are targeting both FinTech and gaming-focused investors in their next round

Their vision to build Layup into a culturally accepted alternative to sports betting

How they aim to expand globally and bring Layup back to Ireland and the UK

Why they see Layup as a “non-alcoholic beer” alternative in the sports betting space

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Catch the video version of this episode here.

Learn more 👇

➡️ Layup website

➡️ Owen Monagan on Linkedin

➡️ Oisin Tiernan on Linkedin

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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By BettingStartups.com

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