Seth Ferguson leverages social media, podcasting, and cable tv to create awareness for his real estate business. Seth is a real estate agent turned investor based in the Toronto area. Seth is the host of the Purchase to Profits podcast, as well as a local cable TV show. In this episode, we talk about his transition from real estate agent to investor, getting comfortable in front of a camera and the importance of building an audience.

Partner: The Real Estate Syndication Podcast hosted by Whitney Sewell

Key Insights

• While pursuing being a hockey referee, Seth became a residential agent to provide more consistent income
• With commission sales, money comes in and goes out but he did not have income-producing assets
• Focused on a suburb of Toronto, because real estate is hyper-local, and he knew the area well
• The shift from broker to investor required a mindset change to see real estate as a wealth-building tool, not a quick sale
• Learned to make money by leveraging banks and existing assets
• Key to being comfortable in front of the camera - just do it, and don't worry about being comfortable
• Simply doing it is more important than being perfect
• What social proof are you creating? How do you differentiate yourself? What will people find when they google you?
• Started creating memes on IG and has a popular one of "Pablo Escobar" from the Netflix Series "Narcos"
• Leverages social media to help drive awareness for his podcast and other content
• Hired a social media agency to help him drive awareness and engagement
• Focus on engaging with the right followers, not just driving a large audience

Partner: Download a Free Sample Apartment Deal Package

Bull's Eye Tips:

Resource:

Seth's "Pablo Escobar" Meme

Apparent Failure:

Breakdown in a personal relationship

Most Recommended Book:

Millionaire Real Estate Investor by Gary Keller

Rich Dad, Poor Dad by Robert Kiyosaki

Most Recommended Digital/Mobile Resource:

Calendly

Daily Habit:

Exercise

Wish I Knew When I Was Starting Out:

Income-producing assets is the way to wealth

Wish I Knew 12 Months Ago:

More money looking for deals than deals looking for money

Advice for a Smart, Driven College Student:

Get out as soon as you can and hop right in

Current Curiosity:

Leverage audiences and building engagement

Best Place to Grab a Bite in Toronto:

Mas Playa - Hacienda

Connect with Seth:

Website: SethFerguson.org

YouTube: YouTube.com/SethFerguson

Apple Podcasts: Purchase to Profits

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