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This week on our still-unnamed flower podcast, we’re joined by the multi-brand powerhouse Natalia Regateui. Natalia plays a key role on the marketing team behind Esmeralda, Sunshine Bouquet, Genviv Breeding, and now Flores Del Este—some of the most recognizable names in floriculture.

rrAs the Fresh Flower Bunch continues riding the rebrand rollercoaster, Natalia offers fresh insight and honest feedback to help us inch closer to locking in the perfect identity.

But that’s not all—we fill the flower hour diving into the branding pillars that have helped shape these respected floral companies. From the creators of Playa Blanca to the jaw-dropping quality standards upheld by Sunshine and Esmeralda, Natalia breaks down what it takes to stand out in today’s competitive flower market.

And of course, we couldn’t let her go without reminiscing about the unforgettable Fresh Fest Gameshow—a moment of flower-fueled chaos and laughter that still has us smiling.

Tune in for brand talk, bouquet banter, and plenty of fresh perspective.