Brandon here. Look — I get it. Financial episodes don’t usually light people’s hair on fire. But this one? This one’s different. Chris and I sat down with Jim Emerich and Melissa Zinni from Backbone CFO — and I walked away with real answers to questions I’ve been wrestling with in my own business.

This convo was way more than spreadsheets and P&Ls. We got into the real mindset traps that keep us stuck — and the strategic moves that can unlock margin and cash flow.

Why you should listen:

(34:42) Why business owners freeze — and how to break through indecision.

(41:42) Controller vs. CFO — know the difference, save your business.

(13:40) Expanding locations? Avoid the cash flow sucker punch.

(47:43) What 20% profit actually looks like — and how to get there.

(57:52) How one company saved $50K by ditching a bloated setup.

(51:15) Self-insurance and group captives — the financial hacks nobody’s using.

This one’s loaded with takeaways. If you're trying to scale smart and stop leaving money on the table, don't skip it.

Thank you sponsors!

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