In this episode of Head, Heart, and Boots, Brandon and I dive into what Netflix got right about radical candor and how restoration leaders can use it to build healthier, faster-growing teams. We pull insights from No Rules Rules, share how we’re applying those same principles inside FP Restoration, and talk about how fear of feedback quietly kills trust, growth, and leadership potential.

hope you enjoy - Chris

[00:03:40] How Netflix built a culture of radical candor and why it became a competitive edge

[00:10:00] What happens when leaders reward truth instead of politics

[00:18:00] How we’re using radical candor inside FP Restoration to drive real growth

[00:27:00] Creating safety and structure so your team can speak up with honesty

[00:38:00] Why someone has to go first if you want a culture built on trust

Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.

Start Assessment Know Your Enterprise Value. See Your Potential Gaps.

Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:

This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.

They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.

Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.
More at floodlightgrp.com/sales

A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.

Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.
Details at floodlightgrp.com/courses

Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.

These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.
Explore more at floodlightgrp.com

Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.

Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.
See all partnerships at floodlightgrp.com/partners

You don’t need to figure this stuff out alone.

If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.

And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.

I’ll be real. Finance used to feel like the boring side of business. But the deeper we’ve gone, the more I’ve realized the numbers tell the story. In this one, Chris and I sit down with Jim Emerich of Backbone CFO to talk about how to turn financial chaos into clarity, and clarity into growth.

Jim breaks down what most owners get wrong about money, how to build incentive comp that actually pays, and why mastering cash flow is the key to scaling without stress.

Thanks for Listening, Brandon

[00:01:00] Why finance isn’t boring, it’s your growth engine
[00:06:00] Ambition vs. contentment, the mindset that keeps you sane
[00:10:45] Incentive comp that motivates and pays out
[00:17:30] Open-book management and the power of transparency
[00:25:40] Avoiding the owner’s draw trap
[00:32:00] Lifestyle business vs. enterprise value
[00:38:50] Pricing, margins, and funding real growth
[00:45:10] Building a business banks and buyers love
[00:52:00] Final gut check, are you the constraint

Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.

Start Assessment Know Your Enterprise Value. See Your Potential Gaps.

Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:

This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.

They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.

Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.
More at floodlightgrp.com/sales

A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.

Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.
Details at floodlightgrp.com/courses

Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.

These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.
Explore more at floodlightgrp.com

Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.

Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.
See all partnerships at floodlightgrp.com/partners

You don’t need to figure this stuff out alone.

If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.

And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.

I’m Chris, and in this episode Brandon and I talk about what year-end planning really looks like when you stop chasing perfect dashboards and start leading with purpose. We unpack what worked for Floodlight this year, how we intentionally ran lean to leap ahead, and why your team’s buy-in depends on more than KPIs.

[00:01:12] Planning Q4 like an investor and how we turned red months into green growth
[00:05:11] Why most leaders undervalue strategic planning and treat it like a checklist
[00:08:57] Mission before metrics and how to build KPIs that actually drive vision
[00:14:25] The “100 Point Week” system for sales reps and why simple wins
[00:20:06] How C-suite dashboards actually work with 3 to 4 key metrics
[00:31:38] Aligning sales and operations around customer experience, not just numbers
[00:53:36] Tommy Mello’s story about building a dream big enough for others to fit inside it

Plan on purpose, not by habit.

Use fewer, clearer KPIs.

Simplify tracking so reps can sell, not babysit CRMs.

Make your mission about people, not profit.

Audit your own leadership because culture is the real KPI.

If you’re leading a restoration or home-service company and planning for next year, this episode is your field guide for making 2026 different.

Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.

Start Assessment Know Your Enterprise Value. See Your Potential Gaps.

Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:

This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.

They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.

Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.
More at floodlightgrp.com/sales

A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.

Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.
Details at floodlightgrp.com/courses

Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.

These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.
Explore more at floodlightgrp.com

Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.

Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.
See all partnerships at floodlightgrp.com/partners

You don’t need to figure this stuff out alone.

If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.

And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.

In this episode, Brandon and I wrestle with a tough reality: what happens when disagreement turns into dehumanization, and free speech no longer feels safe?

I share how one of my posts spiraled into thousands of views and heated comments, leaving me questioning how we’ve arrived at a place where words can provoke violence, and why leaders often stay silent. Brandon brings a veteran’s perspective on what’s at stake when we forget the sacrifice that secured our ability to speak freely.

This isn’t about politics-it’s about leadership, humanity, and protecting the freedom to have hard conversations.

-Chris

Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.

Start Assessment Know Your Enterprise Value. See Your Potential Gaps.

Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:

This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.

They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.

Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.
More at floodlightgrp.com/sales

A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.

Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.
Details at floodlightgrp.com/courses

Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.

These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.
Explore more at floodlightgrp.com

Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.

Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.
See all partnerships at floodlightgrp.com/partners

You don’t need to figure this stuff out alone.

If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.

And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.

In this one, Chris and I talk fitness, sleep, supplements, and how to keep your body in the game while leading in the restoration industry. Late-night emergency calls, unpredictable schedules, and high-stress jobs can wreck your health if you don’t have a plan. We share how morning training, sleep tech, diet balance, and smart supplementation keep us sharp so we can show up strong for our teams and clients. We even dig into creatine for brain energy and the truth about TRT vs. enclomiphene.

Thanks for listening,

Brandon

[00:04:30] Morning training: 4:15 a.m. alarm = momentum and accountability.

[00:06:30] Injury hacks: Train smart with machines/isolation to stay strong under stress.

[00:13:50] Creatine boost: 5g for muscle, 15g supports brain energy—huge for long shifts.

[00:18:30] Sleep tech: Pod covers, less caffeine/screens, smarter wake-ups for recovery.

[00:26:50] Diet freedom: 1g protein/lb, meat + fruit, and guilt-free “when in Rome” meals.

[00:34:20] Hormones: Low T? Get labs. Options from enclomiphene to TRT explained.

[00:45:30] Energy hack: Exogenous ketones give clean focus without the crash

Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.

Start Assessment Know Your Enterprise Value. See Your Potential Gaps.

Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:

This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.

They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.

Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.
More at floodlightgrp.com/sales

A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.

Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.
Details at floodlightgrp.com/courses

Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.

These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.
Explore more at floodlightgrp.com

Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.

Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.
See all partnerships at floodlightgrp.com/partners

You don’t need to figure this stuff out alone.

If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.

And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.

Brandon and I get real about extreme ownership in leadership - not theory, but the daily behaviors that drive results. We cover how to move a struggling team member without micromanaging, why cadence beats intention, and how sales management tools like PDI and golden hours create momentum. If you lead in restoration, construction, or home services, this is your playbook for execution.

[00:01:52] Extreme ownership - own outcomes, not just standards

[00:04:44] Check-ins that work - midweek nudges and fast feedback loops

[00:07:15] What you walk past - quick correction prevents drift

[00:10:23] Cadence - EOS rhythms plus mid-cycle verification

[00:12:26] Sales example - coach golden hours and first-rep awkwardness

[00:16:58] PDI - daily interaction builds momentum and confidence

[00:21:09] Force multipliers - promote leaders and give bandwidth to lead

hope you enjoy, Chris

Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.

Start Assessment Know Your Enterprise Value. See Your Potential Gaps.

Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:

This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.

They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.

Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.
More at floodlightgrp.com/sales

A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.

Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.
Details at floodlightgrp.com/courses

Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.

These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.
Explore more at floodlightgrp.com

Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.

Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.
See all partnerships at floodlightgrp.com/partners

You don’t need to figure this stuff out alone.

If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.

And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.

What’s up, friends! This week Brandon and I are coming to you from our brand-new HHB studio: vaulted ceilings, windows to the world, and a backdrop so good it deserves a tattoo. And for our first show in this space, we went big.

We sat down with David Gonzalez and Mark Mushlitz from K4K Construction, guys who are pioneering 3D printed concrete homes. Yes, literally printing houses.

This isn’t sci-fi anymore. It’s happening now, and it has massive implications for construction, restoration, and how we think about the homes we live in.

Thanks for listening, Chris

[00:04:41] 3D Printed Homes Explained – How concrete is layered to build faster, stronger walls.

[00:06:56] Early Adoption – Texas leads the way with hundreds of 3D printed homes.

[00:09:03] Economics – High upfront costs, but major labor and waste savings.

[00:13:10] Speed – Walls in days, not months.

[00:15:01] Commercial Use – Walmart already testing large-scale builds.

[00:20:08] Design Freedom – Curves, arcs, and finishes beyond square boxes.

[00:23:44] Durability – Fire, water, and pest resistance with better insulation.

[00:32:04] Restoration Impact – Resilient rebuilds that ease client trauma.

[00:39:16] AI + 3D Printing – Smarter programming, faster adoption.

[00:43:36] Next Generation – Why trades and future builders should pay attention now.

Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.

Start Assessment Know Your Enterprise Value. See Your Potential Gaps.

Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:

This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.

They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.

Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.
More at floodlightgrp.com/sales

A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.

Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.
Details at floodlightgrp.com/courses

Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.

These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.
Explore more at floodlightgrp.com

Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.

Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.
See all partnerships at floodlightgrp.com/partners

You don’t need to figure this stuff out alone.

If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.

And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.

AI isn’t just hype, it’s already changing how service companies capture leads, close deals, and keep customers happy. In this episode, Chris and Brandon dive into the most practical, boots-on-the-ground conversation we’ve ever had about AI for the trades.

Our guest, Nick D’Urbano, CRO and co-founder of Distance, brings a wild career path, from Deloitte M&A to running growth for Victoria’s Secret overseas, to his mission of helping restoration, plumbing, and HVAC companies stop letting revenue slip through the cracks

[00:03:37] Nick’s career path and how e-commerce growth strategies translate perfectly into service industries.

[00:10:19] Why your call intake process is probably leaking revenue—and how to fix it before spending more on marketing.

[00:16:30] The cost of missed calls, after-hours gaps, and the “storm surge” scenario where AI can save six-figure jobs.

[00:23:35] Offensive vs. defensive AI strategies—when to focus on lead capture vs. protecting the leads you’ve already paid for.

[00:33:37] How far AI voice has come—and why it’s no longer the clunky, robotic call bot you’re picturing.

[00:44:21] Using AI across different channels (voice, SMS, chat) to meet customers where they’re at—in real time.

[00:50:51] The opportunity to use AI for proactive customer check-ins to prevent small frustrations from turning into slow-pay invoices.

[01:01:47] The three main ways Distance helps companies capture more leads and book more jobs.

Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.

Start Assessment Know Your Enterprise Value. See Your Potential Gaps.

Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:

This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.

They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.

Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.
More at floodlightgrp.com/sales

A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.

Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.
Details at floodlightgrp.com/courses

Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.

These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.
Explore more at floodlightgrp.com

Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.

Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.
See all partnerships at floodlightgrp.com/partners

You don’t need to figure this stuff out alone.

If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.

And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.

If you're mid-career and wondering why the grind feels heavier, or you're trying to make peace with a shift in your role - this one’s for you.

I finally understood what was really happening in my brain. That realization gave me clarity, and confidence. [00:05:27]

Crystallized vs. fluid intelligence: Once you know which one you’re operating from, you stop competing with 25-year-olds. [00:07:02]

The “definition of done” lens changed how I lead younger, faster thinkers, and freed up my bandwidth. [00:11:27]

John Eldredge’s 6 stages of manhood helped me figure out what stage I skipped... and how I went back to reclaim it. [00:22:05]

I no longer need the applause. That’s when I realized it’s time to share the stage, not dominate it. [00:44:18]

-Thanks for listening, Chris and Brandon

Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.

Start Assessment Know Your Enterprise Value. See Your Potential Gaps.

Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:

This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.

They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.

Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.
More at floodlightgrp.com/sales

A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.

Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.
Details at floodlightgrp.com/courses

Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.

These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.
Explore more at floodlightgrp.com

Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.

Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.
See all partnerships at floodlightgrp.com/partners

You don’t need to figure this stuff out alone.

If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.

And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.

Ever wonder what it really takes to build an M&A machine inside the restoration world? This week, we sit down with Jeff Moore, the guy leading the charge at ATI Restoration, to get into the weeds on what he’s learned after buying 40+ companies in five short years.

We dig into:

Why culture eats EBITDA for breakfast 44:00

The million-dollar HR screwup that still makes Jeff cringe 08:25

Why earnouts suck (his words, not ours) 10:55

How misjudging people can cost you a hell of a lot more than money 33:41

What most folks misunderstand about ATI (and big players in general) 49:18

Why PE-backed rollups fail—and what separates a win from a write-off 40:52

It’s not just M&A talk—this is about identity, reputation, trust, and straight-up hard-won leadership scars.

thanks for listening, Chris and Brandon

Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.

Start Assessment Know Your Enterprise Value. See Your Potential Gaps.

Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:

This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.

They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.

Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.
More at floodlightgrp.com/sales

A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.

Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.
Details at floodlightgrp.com/courses

Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.

These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.
Explore more at floodlightgrp.com

Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.

Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.
See all partnerships at floodlightgrp.com/partners

You don’t need to figure this stuff out alone.

If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.

And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.