Head Heart & Boots

Ep 197 - "Scaling Requires Systems: Lessons from Growing a Company"


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In this episode of Head, Heart, and Boots, Brandon and I sit down with Andrew Dobson, owner of ServPro Team Dobson, one of the largest ServPro operators in the country with nineteen licenses across multiple markets. Andrew shares the full origin story of how he grew up in a family cleaning business, left a creative path that once pointed toward Pixar, and slowly built a restoration operation grounded in process, precision, and relentless attention to detail.

We dig into Andrew’s partnership with his father, what it takes to successfully merge family businesses, and how clearly defined roles, operating agreements, and trust allowed them to scale without breaking the relationship. Andrew unpacks his obsession with design and user experience, explaining how lessons from web design, baseball, and usability testing shaped everything from warehouse layout to truck setups to customer-facing processes.

The conversation goes deep into leadership development, soft skills, and why technical excellence alone is not enough to win in restoration. Andrew shares hard-earned lessons about first impressions, customer perception, sales and operations alignment, and the mistake he made trying to hire leaders without enough industry depth. We also explore his newest venture, Certified Restoration Training, and his mission to raise the standard of professionalism across the industry through technical training and soft skills education.

This episode is packed with practical insight for owners trying to scale, leaders developing teams, and anyone who believes that inches add up to miles when it comes to building a great company.

Hope you enjoy.

Chris

 Why You Should Listen

 

[00:04:17] How Andrew went from a family cleaning business and a near-career in animation to building one of the largest ServPro teams in the country

[00:10:19] What it really takes to successfully partner with family, including operating agreements, role clarity, and navigating shared risk

[00:17:54] How an obsession with process, usability, and design transformed warehouses, trucks, and field execution into a competitive advantage

[00:26:21] A powerful lesson on first impressions, soft skills, and why customer perception matters more than effort or intent

[00:48:17] Why hiring professional managers without deep industry understanding became a leadership mistake, and what Andrew learned about developing true operators and leaders

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  • Spotlight on Floodlight: Your Secret Weapon for Sales & Scaling

    This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.

    Fractional Sales Leadership
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          • Why it matters for you as a listener
            • You don’t need to figure this stuff out alone.
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            • ...more
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              Head Heart & BootsBy Floodlight Consulting Group, LLC

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