Head Heart & Boots

In this episode, Brandon and I wrestle with a tough reality: what happens when disagreement turns into dehumanization, and speaking your mind no longer feels safe?

I share how a simple Facebook post after the death of Charlie Kirk spiraled into thousands of views and increasingly vicious comments, and how it left me questioning whether reasonable people can still say what they think out loud. Brandon brings a veteran's perspective: he's been overseas, he's seen what real evil looks like, and he's watched men and women sacrifice everything for the freedom we're now dismantling in how we treat each other. This isn't about politics. It's about leadership, humanity, and protecting the freedom to have hard conversations. Because if reasonable people stay silent, the extremes get the microphone.

-Chris

Why You Should Listen

Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.

Start Assessment Know Your Enterprise Value. See Your Potential Gaps.

Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:

This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.

In this one, Chris and I talk fitness, sleep, supplements, and how to keep your body in the game while leading in the restoration industry. Late-night emergency calls, unpredictable schedules, and high-stress jobs can wreck your health if you don’t have a plan. We share how morning training, sleep tech, diet balance, and smart supplementation keep us sharp so we can show up strong for our teams and clients. We even dig into creatine for brain energy and the truth about TRT vs. enclomiphene.

Thanks for listening,

Brandon

Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.

Start Assessment Know Your Enterprise Value. See Your Potential Gaps.

Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:

This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.

Brandon and I get real about extreme ownership in leadership - not theory, but the daily behaviors that drive results. We cover how to move a struggling team member without micromanaging, why cadence beats intention, and how sales management tools like PDI and golden hours create momentum. If you lead in restoration, construction, or home services, this is your playbook for execution.

hope you enjoy, Chris

Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.

Start Assessment Know Your Enterprise Value. See Your Potential Gaps.

Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:

This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.

What’s up, friends! This week Brandon and I are coming to you from our brand-new HHB studio: vaulted ceilings, windows to the world, and a backdrop so good it deserves a tattoo. And for our first show in this space, we went big.

We sat down with David Gonzalez and Mark Mushlitz from K4K Construction, guys who are pioneering 3D printed concrete homes. Yes, literally printing houses.

This isn’t sci-fi anymore. It’s happening now, and it has massive implications for construction, restoration, and how we think about the homes we live in.

Thanks for listening, Chris

[00:04:41] 3D Printed Homes Explained – How concrete is layered to build faster, stronger walls.

[00:06:56] Early Adoption – Texas leads the way with hundreds of 3D printed homes.

[00:09:03] Economics – High upfront costs, but major labor and waste savings.

[00:13:10] Speed – Walls in days, not months.

[00:15:01] Commercial Use – Walmart already testing large-scale builds.

[00:20:08] Design Freedom – Curves, arcs, and finishes beyond square boxes.

[00:23:44] Durability – Fire, water, and pest resistance with better insulation.

[00:32:04] Restoration Impact – Resilient rebuilds that ease client trauma.

[00:39:16] AI + 3D Printing – Smarter programming, faster adoption.

[00:43:36] Next Generation – Why trades and future builders should pay attention now.

Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.

Start Assessment Know Your Enterprise Value. See Your Potential Gaps.

Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:

This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.

AI isn’t just hype, it’s already changing how service companies capture leads, close deals, and keep customers happy. In this episode, Chris and Brandon dive into the most practical, boots-on-the-ground conversation we’ve ever had about AI for the trades.

Our guest, Nick D’Urbano, CRO and co-founder of Distance, brings a wild career path, from Deloitte M&A to running growth for Victoria’s Secret overseas, to his mission of helping restoration, plumbing, and HVAC companies stop letting revenue slip through the cracks

Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.

Start Assessment Know Your Enterprise Value. See Your Potential Gaps.

Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:

This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.

If you're mid-career and wondering why the grind feels heavier, or you're trying to make peace with a shift in your role - this one’s for you.

-Thanks for listening, Chris and Brandon

Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.

Start Assessment Know Your Enterprise Value. See Your Potential Gaps.

Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:

This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.

Ever wonder what it really takes to build an M&A machine inside the restoration world? This week, we sit down with Jeff Moore, the guy leading the charge at ATI Restoration, to get into the weeds on what he’s learned after buying 40+ companies in five short years.

We dig into:

It’s not just M&A talk—this is about identity, reputation, trust, and straight-up hard-won leadership scars.

thanks for listening, Chris and Brandon

Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.

Start Assessment Know Your Enterprise Value. See Your Potential Gaps.

Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:

This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.

In this episode, we get into the weeds with David Obert and Aaron Brunko to figure out what’s actually driving the dip in claim volume, and what it means for us on the ground.

Spoiler: It’s not just the weather.

We break down six key contributors, from deductible creep to increased competition, and dig into how AI, estimating, and people power are reshaping the game.

Check it out:
[00:08:00] Why claim volume feels low, and what the data really says
[00:14:00] The impact of at-home workforces and tech-driven loss prevention
[00:19:30] New players, new pressure: PE-backed firms and claim share
[00:31:00] How centralized estimating is shifting the role of the estimator
[00:49:00] AI, automation, and the next 18-36 months in scope writing
[01:02:00] What contractors should focus on right now (hint: people)

Big takeaway:
This isn’t a time to coast, it’s a time to compete. How we make clients feel matters more than ever. Invest in your people. Dial in your process. Use tech to amplify, not replace.

thanks for listening,

Brandon and Chris

Thank you sponsors!

Liftify is for restorers who are looking to accelerate their online reviews. Consistent and fresh Google Reviews are critical to growing your online presence and establishing trust with your brand. Don’t leave it to chance; partner with Liftify and let them capture the feedback your team has earned. 

https://www.liftify.com/floodlight 

AnswerForce transforms the restoration industry by providing round-the-clock answering solutions.  Their skilled team ensures no call goes unanswered, capturing and qualifying leads, scheduling appointments, and enhancing customer satisfaction. Benefit from industry expertise, scalability, and customized scripting while saving costs compared to in-house solutions. With AnswerForce, your business growth potential becomes limitless.

https://www.answerforce.com/floodlight

C&R Magazine is the industry’s oldest and longest-running media outlet. The team brings restorers all the current news, developments, education and resources that impact our business and the teams we lead. From print media to podcasts, C&R ensures the industry news you need is accessible from anywhere. 

https://candrmagazine.com 

Actionable Insights. The Actionable Xactimate Profile by Actionable Insights offers live guidance for more accurate and complete estimates in Xactimate, preventing costly errors and improving your team's workflow. It's an essential upgrade for enhanced estimating accuracy and efficiency.

https://getinsights.org/floodlight 

Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.

Start Assessment Know Your Enterprise Value. See Your Potential Gaps.

Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:

Some people build their businesses one fire at a time. Sadiq Isu builds with the end in mind, and it shows.

Brandon and I sat down with Sadiq to talk about what it looks like to lead with clarity. He’s an immigrant who bought, built, and sold restoration companies, and did it on purpose. No scramble, no guesswork. Just steady, strategic growth with people and legacy at the core.

This isn’t theory. It’s what happens when you trade short-term wins for long-term impact.

Why You Should Listen:

If you're building something to last, this one’s worth a listen.

-Chris

Thank you sponsors!

Liftify is for restorers who are looking to accelerate their online reviews. Consistent and fresh Google Reviews are critical to growing your online presence and establishing trust with your brand. Don’t leave it to chance; partner with Liftify and let them capture the feedback your team has earned. 

https://www.liftify.com/floodlight 

AnswerForce transforms the restoration industry by providing round-the-clock answering solutions.  Their skilled team ensures no call goes unanswered, capturing and qualifying leads, scheduling appointments, and enhancing customer satisfaction. Benefit from industry expertise, scalability, and customized scripting while saving costs compared to in-house solutions. With AnswerForce, your business growth potential becomes limitless.

https://www.answerforce.com/floodlight

C&R Magazine is the industry’s oldest and longest-running media outlet. The team brings restorers all the current news, developments, education and resources that impact our business and the teams we lead. From print media to podcasts, C&R ensures the industry news you need is accessible from anywhere. 

https://candrmagazine.com 

Actionable Insights. The Actionable Xactimate Profile by Actionable Insights offers live guidance for more accurate and complete estimates in Xactimate, preventing costly errors and improving your team's workflow. It's an essential upgrade for enhanced estimating accuracy and efficiency.

https://getinsights.org/floodlight 

Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.

Start Assessment Know Your Enterprise Value. See Your Potential Gaps.

Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:

The Father, the Builder, the Balance - This one's personal. Chris and I sat down to talk about the real stuff behind building a business, being husbands, dads, friends—while staying ambitious. If you're in that tension too, you'll feel seen in this one.

Why You Should Listen:

No business strategy here, just two guys wrestling with what really matters.

-Brandon

Thank you sponsors!

Liftify is for restorers who are looking to accelerate their online reviews. Consistent and fresh Google Reviews are critical to growing your online presence and establishing trust with your brand. Don’t leave it to chance; partner with Liftify and let them capture the feedback your team has earned. 

https://www.liftify.com/floodlight 

AnswerForce transforms the restoration industry by providing round-the-clock answering solutions.  Their skilled team ensures no call goes unanswered, capturing and qualifying leads, scheduling appointments, and enhancing customer satisfaction. Benefit from industry expertise, scalability, and customized scripting while saving costs compared to in-house solutions. With AnswerForce, your business growth potential becomes limitless.

https://www.answerforce.com/floodlight

C&R Magazine is the industry’s oldest and longest-running media outlet. The team brings restorers all the current news, developments, education and resources that impact our business and the teams we lead. From print media to podcasts, C&R ensures the industry news you need is accessible from anywhere. 

https://candrmagazine.com 

Actionable Insights. The Actionable Xactimate Profile by Actionable Insights offers live guidance for more accurate and complete estimates in Xactimate, preventing costly errors and improving your team's workflow. It's an essential upgrade for enhanced estimating accuracy and efficiency.

https://getinsights.org/floodlight 

Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.

Start AssessmentKnow Your Enterprise Value. See Your Potential Gaps.

Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes: