Ever wonder what it really takes to build an M&A machine inside the restoration world? This week, we sit down with Jeff Moore, the guy leading the charge at ATI Restoration, to get into the weeds on what he’s learned after buying 40+ companies in five short years.

We dig into:

Why culture eats EBITDA for breakfast 44:00

The million-dollar HR screwup that still makes Jeff cringe 08:25

Why earnouts suck (his words, not ours) 10:55

How misjudging people can cost you a hell of a lot more than money 33:41

What most folks misunderstand about ATI (and big players in general) 49:18

Why PE-backed rollups fail—and what separates a win from a write-off 40:52

It’s not just M&A talk—this is about identity, reputation, trust, and straight-up hard-won leadership scars.

thanks for listening, Chris and Brandon

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