In episode 176, Rita Clifton joins the show from across the pond. The Financial Times identifies her simply as The Brand Guru and the Queen awarded her the distinction of the Commander of the Order of the British Empire (one step below knighthood / damehood, if you're not up to speed with your British Netflix viewing).

Rita's career has included being a Vice-Chair and Strategy Director at Saatchi & Saatchi, as London CEO and Chair at the global brand consultancy Interbrand and as co-founder of BrandCap.

Rita is a regular columnist and media commentator, as well as author of 'The Future of Brands' and two editions of The Economist book 'Brands and Branding'.

Her new book on leadership—Love Your Imposter—launched recently. Click link below to purchase at Amazon.

Love Your Imposter

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