In this episode, host Jay Schwedelson dives into the world of aspirational marketing and shares how it can dramatically boost engagement and conversion rates.
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Best Moments:
(00:40) What aspirational marketing is and why it's effective
(02:00) Statistics showing how aspirational subject lines outperform others
(02:15) Examples of aspirational subject lines that resonate with both B2B and B2C audiences
(04:10) How tapping into ambition and creating emotional connections can transform campaigns
(05:11) A comparison of standard vs. aspirational testimonials, and their proven impact on conversion rates
(09:56) A quick promotion of exciting, free virtual events like Eventtastic and the Guru Conference
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PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Donât take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.
View all episodes
By GURU Media Hub
4.9
840840 ratings
In this episode, host Jay Schwedelson dives into the world of aspirational marketing and shares how it can dramatically boost engagement and conversion rates.
=================================================================
Best Moments:
(00:40) What aspirational marketing is and why it's effective
(02:00) Statistics showing how aspirational subject lines outperform others
(02:15) Examples of aspirational subject lines that resonate with both B2B and B2C audiences
(04:10) How tapping into ambition and creating emotional connections can transform campaigns
(05:11) A comparison of standard vs. aspirational testimonials, and their proven impact on conversion rates
(09:56) A quick promotion of exciting, free virtual events like Eventtastic and the Guru Conference
=================================================================
PARTNER WITH JAY AND GURU Media Hub HERE:
www.GuruMediaHub.com
Partner with Jay or have Jay on YOUR podcast:
www.JaySchwedelson.com
Jay's Agency:
www.OutcomeMedia.com
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Donât take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
Regardless of your size, check out Marigold today to get the solution you need to grow your business!
Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.
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