The Betting Startups Podcast

Ep. 184: Fantasy football puzzles for the masses w/ Brian Birt from Griddy

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Ep. 184 features Brian Birt, founder of Griddy, the fantasy football puzzle game bringing year-round engagement to sports fans.

 

Hear him discuss:

  • His journey from childhood sports fanatic to building products at Sleeper and launching Griddy
  • How Griddy turns fantasy football into a strategic, bite-sized mobile game playable 365 days a year
  • Solving the seasonality problem in fantasy sports with an innovative “chemistry” team-building mechanic
  • Why he intentionally built Griddy as a free-to-play game without real money components
  • How a community-driven approach led to 30,000 users and 3M+ games played with zero ad spend
  • The role of Reddit and storytelling in driving organic, founder-led growth
  • Lessons from Sleeper: building trust and community before monetization
  • Finding product–market fit through retention and user obsession, not growth hacks
  • Getting early believers on the cap table, including Joel Simkins from XST Capital, and why he seeks to preserve optionality for future capital needs
  • How psychological resilience and consistency fuel startup success
  • What’s next for Griddy, from new game modes and rewards to expansion into other sports and fandoms

    •  

     

    Catch the video version of this episode here.

     

    Learn more 👇

    ➡️ Girddy website 

    ➡️ Brian Birt on Linkedin

     

    📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

     

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