Do This, NOT That: Marketing Tips with Jay Schwedelson

Ep 186 - FUTURE of EVENTS?? 🧠 GUEST Kristen Koenig, RVP of RingCentral #1 Event Platform 🎤 Where is Event Tech Heading? 🔮


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In this episode, host Jay Schwedelson sits down with Kristen Koenig from RingCentral to dive into the evolving landscape of event technology and marketing strategies.

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Best Moments:


(00:49)Kristen's role at RingCentral and her journey in the event tech industry


(04:31) Explore how journey mapping can provide deeper insights into attendee behavior


(07:46) Diving into more granular data for better event outcomes


(09:22) Why seamless integrations in event technology platforms are critical


(12:39) Kristen shares her predictions on where event tech is headed


(14:57) Challenges and opportunities in creating lasting event communities


(16:17) A personal glimpse into Kristen's background in singing and performances


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Guest Bio:


Kristen Koenig is a seasoned event technology professional currently at RingCentral. She has extensive experience in nonprofit events and a passion for community building, having previously worked with Cvent and various agencies. Kristen is also known for her insights on LinkedIn and her enthusiasm for music and singing.


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MASSIVE thank you to our Sponsor, Marigold!!


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