Elaine Jobson is a fitness industry veteran, with 25 years of experience working in executive positions for the world's largest fitness brands.

In this week's Escape Your Limits podcast episode, she talks about her industry experiences, how she has adapted Maslow's Hierarchy of Needs to develop an award-winning, international fitness franchise, and shares real life lessons on how to lead people and transform workplace culture.

She is best known for teaming up with well-known industry entrepreneurs including Mike Balfour OBE, Founder of Fitness First, and Sir Richard Branson owner of Virgin Active South Africa.

Elaine is passionate about building successful companies through great cultures and growing exceptional leaders.