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In this episode of Head, Heart, and Boots, Brandon and I sit down with Alejandro to unpack what ten years inside one of the toughest jiu jitsu cultures in the country can teach us about leadership, loyalty, and personal growth. We dig into how a broken season in his life led him to a mentor who changed everything, why the Daisy Fresh laundromat became a proving ground for world class competitors, and how the same principles that shape great fighters also shape great teams.
Hope you enjoy
Chris
[00:02:36] How one mentor’s belief and availability created lifelong loyalty and a culture people wanted to be part of
[00:11:03] What living and training in an old laundromat taught fighters about discipline, discomfort, and eliminating excuses
[00:21:00] The long, unglamorous process behind becoming a world class grappler and why consistency beats talent over time
[00:25:39] How wrestling and jiu jitsu build confidence, emotional control, and character in kids and adults alike
[00:36:05] How Alejandro revived a dead high school program by applying the same leadership principles that shaped him on the mat
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Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.
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Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.
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You don’t need to figure this stuff out alone.
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And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.
By Floodlight Consulting Group, LLC4.7
5959 ratings
In this episode of Head, Heart, and Boots, Brandon and I sit down with Alejandro to unpack what ten years inside one of the toughest jiu jitsu cultures in the country can teach us about leadership, loyalty, and personal growth. We dig into how a broken season in his life led him to a mentor who changed everything, why the Daisy Fresh laundromat became a proving ground for world class competitors, and how the same principles that shape great fighters also shape great teams.
Hope you enjoy
Chris
[00:02:36] How one mentor’s belief and availability created lifelong loyalty and a culture people wanted to be part of
[00:11:03] What living and training in an old laundromat taught fighters about discipline, discomfort, and eliminating excuses
[00:21:00] The long, unglamorous process behind becoming a world class grappler and why consistency beats talent over time
[00:25:39] How wrestling and jiu jitsu build confidence, emotional control, and character in kids and adults alike
[00:36:05] How Alejandro revived a dead high school program by applying the same leadership principles that shaped him on the mat
Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.
Start Assessment Know Your Enterprise Value. See Your Potential Gaps.
Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:
This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.
They act as your outsourced VP of Sales, taking full responsibility for training, managing, and growing your sales team. No six-figure hire needed.
Clients often close 20 to 50 percent more deals within six months, thanks to data-driven coaching, CRM setup, scripts, and performance reviews.
More at floodlightgrp.com/sales
A self-paced, video-driven B2B sales course designed specifically for restoration teams. Perfect for building commercial revenue and getting free from TPA handcuffs.
Covers mindset, prospecting, pipeline building, LinkedIn lead generation, and includes a $250 discount with code SALESBOOST.
Details at floodlightgrp.com/courses
Floodlight’s Propel Your Business methodology offers a full-circle roadmap: financials, sales, marketing, leadership, recruiting, productivity. All built for contractors.
These aren’t “life coaches.” They’re former restoration owners who’ve lived the chaos and know how to scale out of it.
Explore more at floodlightgrp.com
Floodlight also delivers live onsite and virtual training, keynote speaking, and leadership tracks covering operations, project management, and strategic growth.
Bonus: They’ve vetted tools like Xcelerate, Liftify, and Sureti. Floodlight clients get access to exclusive discounts on tech that actually moves the needle.
See all partnerships at floodlightgrp.com/partners
You don’t need to figure this stuff out alone.
If you’re serious about sales growth, operational clarity, exit readiness, or leadership development, Floodlight is already helping folks like you scale smarter.
And you get it from industry insiders. People who’ve sat in your chair, survived the fires, and built systems that actually work.

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