What's up Babes, welcome back to the Scale Your Sales Podcast! In today’s episode, we dive deep into the world of content creation and its pivotal role in your sales process. Content is the foreplay that warms up your audience, builds trust, and creates intimacy before going in for the close. Today, we'll explore five essential types of content that can transform your sales strategy.

• Importance of content as foreplay to sales

“Go to your Instagram page right now, literally pause this episode and go to your page right now. I want you to ask yourself a very difficult but important question. If you came to your page today, would you know that you were the expert in blank? That's question number one. Answer it: yes or no. Question number two: if you came to your page today, would you pull out your credit card and buy based on what you see? Yes or no. For some of you, you're like, "Fuck yeah, amazing! You're crushing it and I'm proud of you." But for some of you, you're like, "Oh, probably not." That's okay.”

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