The Betting Startups Podcast

Ep. 189: Bringing the fun back to sports betting w/ Artie, Ben & Ryan from Golden Camel

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Ep. 189 features the three co-founders of Golden Camel, Artie, Ben, and Ryan, for a lively deep dive into building a sports-betting lifestyle app rooted in community, fun, and authenticity.


Hear them discuss:

  • How a series of career pivots led them to partner up on Golden Camel a number of years after the original idea was sparked
  • Why Golden Camel rejects “beat the house” culture, instead leaning into fun and community - while also still providing utility 
  • Why they see brand as a differentiator within the betting tools category, and how they plan to leverage that to acquire users
  • The state of U.S. betting culture in 2025, the rise of prediction markets, and why they feel they're in the right place at the right time with Golden Camel
  • Their go-to-market strategy in Arizona, and why authentic content + in-person community building is their biggest growth engine
  • Why they think that Silicon Valley VC's have largely been absent from the sports betting industry, and how they see that evolving

    •  

    Catch the video version of this episode here.

     

    Learn more 👇

     

    ➡️ Golden Camel website

    ➡️ Artie Baxter on Linkedin

    ➡️ Ben Ramirez on Linkedin

    ➡️ Ryan Magrum on Linkedin

     

    📩 Get the top headlines from the industry's most promising growth-stage companies every week—totally free! Subscribe to the Betting Startups newsletter here: https://news.bettingstartups.com/

     

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    This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.

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