Send us a text

This week on The Fresh Bunch Podcast, we’re going Texas-sized with a true industry legend — Joe Don Zetzsche of Rocking Bar Z.

With a 35-year career leading the floral revolution at H-E-B, Joe helped transform everyday flower shopping into the beloved BLOOMS Flower Shops by H-E-B experience. He’s a top floral industry consultant, board member of That Flower Feeling, and a strategic leader who knows how to grow more than just beautiful bouquets — he grows people, brands, and results.

We dig deep into how Joe’s guiding principles of faith, leadership, and innovation continue to shape his work today — from retail stories with Mike, Colombian Chrysanthemums, to exploring the future of AI. With his signature Texas charm and unwavering optimism, Joe shares insights on staying fresh, leading with purpose, and keeping pace with the rapid changes in our industry.

https://www.rockingbarz.com/

linkedin.com/in/joedonz