What does it take to turn a lifetime of running into a thriving business? This week on the Athletics Ontario Running Podcast, we are joined by the dynamic duo, Kim and Michelle Krezonoski. From their roots in Northern Ontario to the streets of the 2024 Boston Marathon, the sisters share how they've evolved from competitive athletes to business owners. In this episode, we cover: - The Boston Experience: Reflections on running one of the world's most prestigious marathons. - The Balancing Act: Strategies for juggling full-time jobs, coaching, and elite training without burning out. - Introducing Pairr Socks: How a gap in the market led to the creation of a new Canadian, woman-owned sock brand. - Athlete to Entrepreneur: How the discipline of sport translates directly to business resilience. - Future Plans: What's next for the Krezonoski sisters and their product line. Whether you are an aspiring entrepreneur or looking to level up your training mindset, this episode is packed with value! Learn more about Pairr Socks at: https://www.instagram.com/pairrsocks/

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