We're at a moment in time in which everyone is paying more attention to their finances than ever before. Whether or not you believe we're in a recession, the reality is that (among other things) we're living through a housing crisis, mass layoffs, and an ever-increasing cost of living.

Obviously, times are changing, and so will the behavior of your customers, clients, and patients. As business owners, we need to be aware of these changes and adapt our messaging and offerings accordingly to continue to provide our people with irresistible value.

To do that, the first question you need to ask yourself is: Am I extra or essential? Are my products, services, and other offerings must-haves; or are they merely nice-to-haves?

As a service provider in the healthcare space, you have to look critically at your business and your brand, and determine whether or not you are seen as essential⁠—that you are one of the first places people will want to spend their health dollars.

Listen in as Stephanie explains how you can tap into the power of marketing and troubleshoot your business to prime it for relevancy and success in today's turbulent economy.

Key Topics:

• How today's economy impacts your businesses (03:53)
• Knowing whether your business is extra or essential (05:45)
• The 5 P's of marketing (09:01)
• 3 things you need to look at to determine whether or not your business is essential (10:43)

If you enjoyed this episode, you might also enjoy:

• Ep. 198 Implementing Online Group Programs Into Your Practice
• Ep. 195 Should you Launch Your Health Program in December or January?
• Ep.192 Overcoming Your Negative Money Mindset

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