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In this episode of Head, Heart, and Boots, Brandon and I sit down with Sam Chapman, owner of Merit Restorations and partner in CaseCo and 1-Tom Plumber, to talk about building businesses, leading people, and the real work behind growth.
Sam shares his journey from a blue collar upbringing to building multiple companies, and how he’s approached scaling through partnerships, culture, and intentional leadership.
We also get into the hard lessons. From avoiding accountability to rebuilding a broken culture, Sam walks through what it took to reset his team and raise the standard across the business.
This is a conversation about ownership, discipline, and doing the internal work required to lead well at home and in business.
Hope you enjoy
Chris
Why You Should Listen:
[00:02:48] Sam’s origin story growing up in a blue collar family and how watching his dad build a business shaped his drive to create something of his own
[00:16:14] How CaseCo evolved from flipping houses into a high end custom home and commercial construction company and the strategic decisions behind that growth
[00:22:32] Why Sam partnered with 1-Tom Plumber and how he’s using it to drive more mitigation opportunities and expand his restoration business
[00:29:42] The moment his restoration company’s culture broke and what it took to rebuild the team, reset standards, and create real accountability
[00:46:43] A raw look at the mental and emotional toll of entrepreneurship and the personal work required to lead well at home and in business
Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.
Start Assessment Know Your Enterprise Value. See Your Potential Gaps.
Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:
This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.
By Floodlight Consulting Group, LLC4.7
5959 ratings
In this episode of Head, Heart, and Boots, Brandon and I sit down with Sam Chapman, owner of Merit Restorations and partner in CaseCo and 1-Tom Plumber, to talk about building businesses, leading people, and the real work behind growth.
Sam shares his journey from a blue collar upbringing to building multiple companies, and how he’s approached scaling through partnerships, culture, and intentional leadership.
We also get into the hard lessons. From avoiding accountability to rebuilding a broken culture, Sam walks through what it took to reset his team and raise the standard across the business.
This is a conversation about ownership, discipline, and doing the internal work required to lead well at home and in business.
Hope you enjoy
Chris
Why You Should Listen:
[00:02:48] Sam’s origin story growing up in a blue collar family and how watching his dad build a business shaped his drive to create something of his own
[00:16:14] How CaseCo evolved from flipping houses into a high end custom home and commercial construction company and the strategic decisions behind that growth
[00:22:32] Why Sam partnered with 1-Tom Plumber and how he’s using it to drive more mitigation opportunities and expand his restoration business
[00:29:42] The moment his restoration company’s culture broke and what it took to rebuild the team, reset standards, and create real accountability
[00:46:43] A raw look at the mental and emotional toll of entrepreneurship and the personal work required to lead well at home and in business
Only 30% of businesses listed for sale actually find a buyer? Even more striking, just 10% of those sell for the price their owners anticipated or higher, meaning only 3% of all business owners achieve their desired sale price. By focusing on understanding and enhancing your enterprise value, you can significantly boost your chances of joining that successful 3%.
Start Assessment Know Your Enterprise Value. See Your Potential Gaps.
Complete this assessment in less than 15 minutes and receive a free assessment for your business that includes:
This isn’t a paid plug. It’s real talk from the front lines. If you’ve ever thought, “How do I get a VP-level sales leader or even a sales team without hiring full-time?” Floodlight has the answer.

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