What does McDonald's have to do with gyms and how is Hussle getting the other 90% interested in fitness?

Hussle, the UK's largest fitness network, recently partnered with McDonald's to offer a fitness-based prize as part of its annual McDonald's Monopoly game, which is played by more than seven million consumers nationwide.

The deal will give McDonald's customers the chance to win access to any of Hussle's 2000+ partner health clubs and leisure centres. At first glance, it may seem like a paradox but Hussle believes the collaboration is a great way to reach more people and help them become more active, more often.

Throughout this interview with Hussle CEO Jamie Ward, we discuss the McDonald's partnership as well as:

• How to raise money for a fit-tech startup

• Advantages of working in the fitness marketplace

• Why gyms have a marketing problem

• The comparison between ClassPass and Hussle

• How to get a better return on your gym's digital marketing efforts